What’s Your Style? 100 Years of Golf Fashion

Golf attire has undergone significant transformations over the centuries, evolving from formal, restrictive clothing to today’s stylish, performance-oriented apparel.

Originating in the cold, windy landscapes of Scotland, early golfers dressed primarily for warmth and protection. Typical attire included full tweed suits, often accompanied by waistcoats and neckties. Knickers, resembling knee breeches, were common, paired with high socks and sturdy leather shoes. Hats varied from pork-pie styles to wide-brimmed designs. While functional against harsh weather, this layered clothing restricted movement, impacting players’ swings.

As golf gained popularity in the United States, attire began to reflect contemporary fashion trends. The 1920s introduced plus-fours—knickers extending four inches below the knee—paired with two-toned shirts and, occasionally, ties. In cooler conditions, players opted for knitted wool cardigans or Norfolk jackets. The 1930s saw a shift to lighter fabrics, with short-sleeved knitted shirts and slacks becoming common. Outerwear like the Eisenhower jacket and cardigan sweaters with bell-shaped sleeves allowed greater freedom of movement. Footwear evolved to feature sturdy leather shoes with spikes, enhancing grip on the course.

The 1960s marked a departure from muted tones, embracing vibrant colors such as greens, blues, and reds. Bold tops contrasted with lighter trousers or shorts, reflecting the era’s fashion sensibilities. Public figures like President John F. Kennedy popularized “Go to Hell” pants—colorful, shorter trousers in eye-catching hues. Recognizing the growing market, brands like FootJoy, Adidas, Nike, Polo Golf Ralph Lauren, and Ashworth launched dedicated golf apparel lines. However, endorsements by celebrity players remained understated during this period.

By the late 1990s, golf had cemented its status among top U.S. sports, leading to lucrative endorsements and a surge in golf club memberships. The game’s evolving dynamics emphasized athleticism, precision, and speed, necessitating advancements in attire. Lightweight, comfortable, and elegant clothing became the norm. Colorful, collared cotton T-shirts paired with tan or khaki shorts or trousers dominated the fairways. Headwear transitioned to pork-pie shapes and baseball caps, while footwear saw a shift from traditional leather to sporty designs from brands like Nike and Adidas.

The past decade has witnessed a significant shift in golf fashion, influenced by broader cultural trends and technological advancements. The rise of athleisure blurred the lines between sportswear and casual wear, leading to the incorporation of jogger-style pants, hoodies, and stretchy, moisture-wicking materials in golf attire. Brands like Lululemon and Under Armour introduced high-performance golf wear suitable both on and off the course. Collaborations with streetwear labels injected a youthful energy into the sport, attracting a new generation of players. Additionally, sustainability became a focal point, with companies like Reflo producing apparel from recycled materials, reflecting a growing environmental consciousness among consumers. citeturn0search26

This evolution of golf attire mirrors the sport’s journey from its traditional roots to a modern, inclusive game that embraces both style and functionality.