When Golf Meets Supercars: The World Series of Golf Takes Over Skip Barber’s Mexico Resort

Picture this. You’re standing on the 18th green at Gran Reserva, Mexico, finishing a round of championship golf with the World Series of Golf’s signature betting format still buzzing in your veins. The sun’s dropping low. Your heart’s still racing from that final putt.

And tomorrow? You’re driving a McLaren on Skip Barber’s brand-new racetrack.

Two Sports, One Unforgettable Weekend

The World Series of Golf just announced something we’ve never seen before. A two-year partnership with Skip Barber Racing School that transforms their new Mexican resort into the ultimate luxury sports destination. It’s not just golf. It’s not just racing. It’s both, wrapped into an experience that redefines what a sporting weekend can be.

Starting in summer 2026, Gran Reserva becomes ground zero for a completely new kind of event.

Year One: The Foundation

The first year lays the groundwork. You’ll compete in the World Series of Golf championship using their patented tournament format – the one that adds poker-style betting mechanics to traditional stroke play and turns every hole into a strategic showdown. High stakes. Real tension. Golf the way it was meant to be played.

But here’s where it gets interesting. While you’re playing, Skip Barber’s building their racetrack right there on the property. You’ll see construction crews working on what will become one of North America’s most anticipated racing circuits. State-of-the-art simulators give you a taste of what’s coming, letting you experience the thrill of motorsports between rounds.

VIP receptions. Celebrity appearances. Curated culinary showcases that match the caliber of the competition. It’s an invitation-only event designed for people who expect excellence and aren’t willing to settle for anything less.

Year Two: The Payoff

Then 2027 hits. The track is finished. And suddenly you’re not just imagining what it’s like to drive a supercar at speed – you’re actually doing it.

McLaren. Ferrari. Mercedes. Lamborghini. Take your pick and put it through its paces on a circuit designed by people who’ve spent over 50 years teaching professional racers how to extract every ounce of performance from a machine. Skip Barber doesn’t mess around when it comes to motorsports education, and this track reflects that pedigree.

You’ll stay in exclusive luxury accommodations at Gran Reserva, network with athletes and industry leaders, and experience both golf and racing at the highest possible level. All in one place. All in one unforgettable weekend.

Why This Matters

Michael Berg, CFO of Skip Barber Racing School, called it perfectly: “Guests will see the racetrack under construction during our first event and then drive world-class vehicles on it the following year.”

That’s the hook. You’re not just attending an event. You’re watching it evolve. You’re part of the story from day one, and by year two, you’re living the payoff.

Robert Davidman, CEO of the World Series of Golf, added this: “This partnership unites golf and motorsports in an elevated format that caters to international fans seeking competition, luxury, and adventure.”

Competition. Luxury. Adventure. Three words that sum up what makes this special.

Why Sponsors Are Paying Attention

Here’s what makes this different from every other golf tournament trying to get your marketing dollars.

The World Series of Golf’s patent-protected format keeps spectators glued to every shot. Shot-by-shot wagering. Antes that double every three holes. Strategic decisions that matter as much as swing mechanics. It’s golf designed for television, and television designed to keep people watching.

Add Skip Barber Racing to the mix and you’ve got something networks actually want to cover. Over 40 hours of TV coverage. More than 15 million media impressions. Five million-plus social media reach. This isn’t a local tournament hoping for some local news pickup. This is a broadcast-ready event with an audience that’s already paying attention.

The demographics tell the rest of the story. You’re reaching affluent golf enthusiasts who also appreciate high-performance automobiles. International travelers who think nothing of flying to Mexico for a weekend of luxury sports. Decision-makers and industry leaders who network at VIP receptions and actually have the authority to sign deals on the spot.

Title sponsorship gets you naming rights, eight playing positions, and premium TV exposure throughout the broadcast. But even smaller packages deliver value. Hole sponsors get exclusive on-course branding and social media mentions for ten grand. Golf cart wraps guarantee TV and photo exposure because every shot of the tournament includes your brand.

The opportunities are limited by design. Only 18 hole sponsors. Three presenting sponsors. One title sponsor. Once they’re gone, they’re gone.

Want the details? Check out the full sponsorship packages at wsg.golf/sponsorship.

The Bottom Line

This isn’t your typical golf tournament. It’s not your standard track day either. It’s something entirely new – a two-year luxury sports series that gives you the best of both worlds and raises the bar for what a sporting experience can deliver.

Year one plants the seed. Year two delivers the harvest. And whether you’re attending as a player or partnering as a sponsor, you’ll be there for both.

For player inquiries, contact events@skipbarber.com. For sponsorship opportunities, reach out to sponsorship@wsg.golf. These events are strictly invitation-only, and opportunities won’t last long.

Golf and supercars. Mexico and motorsports. The World Series of Golf and Skip Barber Racing School.

This is going to be something special.