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Tony Finau’s Rarely Used Secret Weapon

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Finau's Rarely Used Secret Weapon

The relationship between distance and ball speed can vary slightly, but it’s safe to assume that every mile per hour increase in ball speed will net roughly 2 yards of additional carry. Taking those numbers into account, Tony Finau is leaving roughly 52 yards in the tank whenever he tees it up on the PGA Tour.

If math wasn’t your strength in school — join the club — that comes out to 26 mph of ball speed. Ball speed. It’s a number that sounds absolutely preposterous, especially when you consider Finau ranked 28th on Tour last season in ball speed at 177.91 mph. Compared to ball speed leader Cameron Champ (190.94 mph), he’s more than 13 yards off the pace.

While the ball speed average only takes into account valid radar measurements on par 4s and par 5s, it’s safe to say Finau is fast — but he isn’t that fast. Or at least that’s what the numbers say.

According to Ping Tour rep Kenton Oates, Finau has a gear that he rarely if ever shows in competition. While speaking to GOLF’s Fully Equipped podcast, Oates recalled a recent conversation with Finau at the Houston Open about a speed training session he’d gone through recently that netted him a ball speed number few on the planet can produce.

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“I was talking with him on the range [in Houston] and he was hitting a [Ping G425 LST] with 180 mph ball speed,” said Oates. “Then he tells me he was at a speed training session in Utah and got 206 mph ball speed on his 12th ball. It’s insane.

“When he told me he hit 206, I told him, you’re the only guy on tour who leaves 26 mph out there.”

During an interview last year with GOLF’s Subpar, Finau revealed he’d bet on himself in a long drive contest against the likes of Champ, Bryson DeChambeau and Rory McIlroy.

“I do think if you just get us on a driving range and give each of us five golf balls and see who can get it the furthest, I’d have a hard time believing someone can get it further than me,” Finau said. 

Of course, the Tour isn’t a long drive contest, and Finau is realistic about what it takes to win at the top rung of professional golf. While distance can give you an edge over the competition — look at Bryson’s incredible transformation — losing accuracy and gaining ball speed in the process feels like a zero-sum game.

“I think the reason he continues to stay at 180 to 185 is that he’s so straight off the tee,” Oates said. “Tony’s always been long. I’ve heard stories of him being even longer as a kid — like 215s in ball speed. For him, he became a really good player when he honed it in. In the back of his mind, he knows if he’s at 180 to 185 and only curving it 2 yards, he’s going to be a really, really good player.

“He doesn’t hit it that far offline [at the higher speeds] compared to a normal golfer, but it’s different in PGA Tour terms.”

As one of the most consistent (and longest) drivers of the golf ball on Tour, Tony Finau isn’t hurting for an edge. But if he ever needs to unleash a gargantuan drive, at least he knows he has it in the tank — and then some.

This article originally appeared on Golf.com.

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The Pioneers Who Shaped the Game

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In our journey through the rich history of golf in the series “Tales from the Greens: Chronicles of Golf Through the Ages,” today’s installment celebrates the pioneers who have shaped this noble sport. These trailblazers have not only mastered the game but also influenced its development, leaving a lasting legacy that continues to inspire generations. Let’s honor some of these influential figures and their indelible impact on golf.

Old Tom Morris: The Grandfather of the Green

Old Tom Morris, born in 1821 in St. Andrews, Scotland, is a figure synonymous with the early days of professional golf. Morris was a four-time winner of The Open Championship during its nascent stage. More than just a player, he was instrumental in designing courses, crafting equipment, and nurturing young talent, including his son, Young Tom Morris, who was also a golfing champion. His contributions to course design, especially at St. Andrews, helped mold the very arenas in which the game evolved.

Bobby Jones: The Gentleman Golfer

An amateur who competed against the world’s best professional golfers, Bobby Jones left an indelible mark on the world of golf. He co-founded Augusta National and The Masters Tournament, creating a stage for golfing greatness. His sportsmanship and commitment to the amateur spirit of golf earned him a revered place in golf history.

Arnold Palmer: The King of the Fairways

Arnold Palmer, known affectionately as “The King,” brought golf to the masses. His charismatic personality and aggressive style of play won him a legion of fans known as “Arnie’s Army.” Palmer’s approachable persona and business acumen helped turn golf into a sport accessible to all, and he played a key role in the commercial growth of golf during the television age.

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Annika Sörenstam: Redefining Women’s Golf

Annika Sörenstam, a dominant force in women’s golf, pushed the boundaries of what was thought possible in the women’s game. With 10 major championships and 72 LPGA Tour wins, her precision and consistency set new standards. Sörenstam also played a pivotal role in raising the profile of women’s golf globally.

Tiger Woods: A Modern-Day Legend

Tiger Woods’ impact on golf is profound, transcending the sport itself. His unparalleled career includes 15 major championships and numerous records. Woods brought athleticism to the forefront of golf, influenced countless with his competitive nature, and broadened the sport’s appeal across diverse audiences.

These pioneers have not only shaped the way the game is played but have also influenced how it is perceived around the world. Their stories are not just of personal achievement but also of advancing the sport to new heights.

As we celebrate the legends who have shaped golf, it’s essential to also recognize emerging talents who are poised to leave their mark on the sport. Among the promising new stars, Collin Morikawa stands out as a future legend in the making.

Join me next time as we explore how golf’s major tournaments have evolved into the global events they are today.

Thank you for tuning in to our exploration of golf’s greatest pioneers.

Warm regards, Robert Greenfield

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From Knickers to Performance Wear, The Evolution of Golf Fashion

From argyle socks and knickers to performance fabrics and UV-blocking shirts, golf fashion has transformed alongside the game, blending style, comfort, and innovation.

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Ah, golf fashion—proof that what we wear on the course evolves as much as our handicaps (or lack thereof). Once upon a time, golfers roamed the links in knickers and argyle socks, looking like extras from a 1920s costume party. Fast-forward to today, and we’ve got performance fabrics that wick sweat, block UV rays, and might even lower your score (okay, maybe not, but let me dream). Let’s take a lighthearted stroll down memory lane and explore how golf fashion has gone from “Oh, how quaint” to “Wow, is that breathable moisture-control technology?”

The Golden Age of Knickers and Argyle

Back in the day, golfers dressed like they were starring in a black-and-white film. Knickers—those baggy pants that stopped just below the knee—were all the rage, paired with argyle socks and flat caps. These outfits weren’t just about making a statement; they were about showing the world that golf was a gentleman’s game. Sure, they might’ve been heavy and hot, but at least you looked like a gentleman while sweating through a round.

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Plaid, Polyester, and the Rise of Loudness

Enter the mid-20th century, where golfers decided subtlety was overrated. Plaid pants in every color of the rainbow dominated the fairways, paired with brightly colored polo shirts and polyester blends that barely breathed. Golfers of this era dressed like peacocks, and honestly? It was magnificent. Fashion was fun, bold, and a little bit absurd—just like some of our swings.

The Caddyshack Era: Fun Meets Freedom

Ah, the 1980s—an era when golf fashion got a little looser, a little more fun, and a lot more relatable. Movies like Caddyshack brought golf to a new audience, and suddenly, you didn’t need to look like you’d stepped out of a haberdashery to play a round. Shorts made their debut (thank you, sunshine), and colorful visors became as essential as putters. The best part? You could actually move in these clothes.

Modern Day: The Age of Performance

Today, golf fashion is all about performance. Fabrics that stretch, breathe, and repel rain have revolutionized what we wear on the course. Hats with cooling tech, shirts that block UV rays, and pants that move with your swing are now the standard. Plus, brands like Nike and Adidas have made sure we look good while wearing it all. Let’s just say if the golfers of the 1920s saw us now, they’d probably faint—though, to be fair, it might be from the lack of argyle.

The Future of Golf Fashion

What’s next for golf fashion? Smart clothes that analyze your swing? Shoes that adjust automatically to terrain? Whatever the future holds, one thing is certain: golf fashion will keep evolving, just like the game itself. Until then, wear what makes you feel good—whether it’s high-tech performance gear or a retro plaid throwback.

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The Benefits of Custom Club Fitting: Is It Worth the Investment?

Discover how custom club fitting can transform your golf game by enhancing accuracy, distance, and confidence with equipment tailored to your unique swing.

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In the ever-evolving world of golf, players are constantly searching for ways to improve their game. While swing mechanics and practice are critical, many golfers overlook one key factor: the importance of using clubs that fit their unique swing. Enter custom club fitting—a service that tailors golf equipment to match your individual needs. But is it truly worth the investment? Let’s break it down.

What Is Custom Club Fitting?

Custom club fitting is a process where golf clubs are modified or built to suit your swing characteristics, physical attributes, and playing style. Unlike off-the-shelf clubs, custom-fitted clubs ensure the perfect match for your swing speed, ball flight tendencies, and body measurements. This results in better consistency, improved accuracy, and more enjoyable rounds.

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Key Benefits of Custom Club Fitting

  1. Enhanced Consistency
    Custom clubs ensure your swing mechanics and equipment work in harmony. Properly fitted clubs help reduce mishits and make your shots more predictable. For example, adjusting the lie angle can prevent pulls or pushes, making it easier to hit straight shots.
  2. Increased Distance
    Optimizing shaft flex, loft, and weight distribution can unlock extra yardage on your drives. A correctly fitted driver, according to Callaway, can boost distance by improving launch angle and spin rate—ideal for maximizing power.
  3. Improved Accuracy
    Titleist research shows that custom-fitted irons tailored to the player’s height and swing path can significantly enhance accuracy. With the right specifications, you’re more likely to hit greens in regulation and lower your scores.
  4. Comfort and Confidence
    Golf is as much a mental game as it is physical. Clubs that feel comfortable in your hands and suit your swing give you confidence on the course. TaylorMade emphasizes that properly sized grips alone can make a difference in how secure and natural the club feels.
  5. A Better Long-Term Investment
    While custom clubs may come with a higher price tag upfront, they save money in the long run by preventing the need to constantly replace ill-fitting equipment.

The Fitting Process

Custom fitting is more than just trying out a few clubs at the range. It’s a comprehensive process involving advanced tools and professional expertise:

  1. Assessment of Your Swing
    Using technology like TrackMan or GCQuad, a fitter will analyze your swing speed, launch angle, spin rate, and other metrics.
  2. Adjusting Club Specifications
    Based on the data, the fitter will adjust or recommend specific shaft lengths, flex types, lofts, lie angles, and grip sizes to optimize your performance.
  3. Trial and Feedback
    You’ll test various configurations, providing feedback on how each club feels and performs. This step ensures you leave with clubs that truly suit you.

Where to Get Fitted

If you’re ready to experience the benefits of custom club fitting, here are some excellent options to explore:

  • Manufacturer Studios
    Brands like Ping, Callaway, Titleist, and TaylorMade offer fitting services at their specialized centers, ensuring precision and access to the latest technology.
  • Golf Retailers
    PGA Tour Superstore, Golf Galaxy, and Dick’s Sporting Goods provide professional fitting services, often with certified experts.
  • Local Fitters
    Independent club fitters, such as Club Champion and True Spec Golf, specialize in custom fittings with a wide variety of brands and configurations.
  • Golf Courses
    Many courses partner with manufacturers or employ their own club fitters to offer on-site services.

Is It Worth the Investment?

For golfers committed to improving their game, custom club fitting is undoubtedly worth it. By investing in equipment tailored to your specific needs, you’ll not only play better but also enjoy the game more. Whether you’re a seasoned player or a beginner, custom-fitted clubs provide a competitive edge that off-the-shelf clubs simply can’t match.

Take the Next Step
If you’re ready to unlock your full potential on the course, book a custom club fitting today. With the right clubs in your bag, there’s no limit to how far your game can go!

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