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Are Social Media Feuds the Future of Professional Golf?
The phrase “all publicity is good publicity” is not universally true. Let’s say we learned tomorrow that a professional golfer was caught on camera stealing food from an orphanage. There’s no silver lining there, no material benefit to the fact that this player’s name was being mentioned often on digital platforms. It would be comprehensively b-a-d bad. To give a real-world example, if you’re Scott Piercy and you post an offensive meme on Instagram, you lose your sponsors and 14 months later you’re snapping a putter over your knee. Some publicity is bad publicity.
That said, a statement doesn’t have to be true 100 percent of the time in order to be mostly right. Which brings us to Brooks Koepka and Bryson DeChambeau. Humor me while I tell you something you almost certainly already know: Leaked footage from an aborted Golf Channel video showed Koepka expressing clear annoyance at DeChambeau, which quickly spiraled into a Twitter feud that involved Phil Mickelson, Tom Brady and Aaron Rodgers. In a sport where bad relationships and negative storylines are routinely squelched, and where even players who don’t like each other tend to circle the wagons publicly, this was a remarkably overt display of hostility. Clearly, Koepka’s disdain for DeChambeau had reached such a degree that he no longer cares about decorum.
Who fared worst? Opinions run the gamut, but what’s clear is that this generated a whole heap of attention. Koepka’s video had 10 million views on Twitter in a little more than a day before it was taken down. The subsequent drama has lit up social media and driven heaps of content across the golf web, including this piece. It made the home page of ESPN.com, no small feat for a golf story that doesn’t involve a major championship or Tiger Woods. Mickelson’s PGA Championship win at Kiawah is still the biggest story of the week … right? But even though I originally thought this would be one of those Twitter echo chamber stories, the Koepka-DeChambeau feud has obviously broken through to the mainstream and challenged one of the most historic victories in 150 years of major championship golf for media supremacy.
At the risk of sounding ancient, this is very much a sign of the times. And I fully admit to being as fascinated as everyone else, which makes me complicit in whatever is happening here. And it makes me wonder: Are we in for a lot more of this, in golf and beyond?
The mind begins to reel, because while this kind of attention would be classified as “negative”—it stems from antipathy and continues to be fueled after the initial act by digital insults—we also have to reckon with the idea that in terms of exposure and name recognition and the dreaded #brand, this has been an emphatic net positive for both players. You may personally think less of one or both of them, but I can guarantee you their agents are happy. These were already two of the most famous golfers in the world, but today, more people know their names than ever before. And even if you already knew them, you likely care more—your opinions are stronger, your sense of their personalities is more acute and your desire to see them face off in a tournament, against each other or anyone else, is heightened.
In the broadest, crassest sense, this means they can make more money.
Seriously, it’s that simple. It doesn’t take a genius to imagine all the ways this feud can be parlayed into additional opportunities, from commercials to exhibitions to media appearances, and you can bet their respective PR teams—who are geniuses, at least in a limited way—are just waiting to get to work. Drama and hullabaloo like this is also good for the sport, in that it creates interest. And that interest it generates trickles down to other entities, including other players. The PGA Tour usually doesn’t lean into controversy, so it will be interesting to see if there’s any kind of institutional pushback here. It might be wise, however, not to do anything.
I’m not a conspiracy-minded person, and believe me when I tell you I’m not endorsing what I say next, but indulge me in a hypothetical: Imagine these two players wanted to increase their already high profiles by crafting a storyline. If this whole feud had been planned all along, could they have executed it any better? Could they have more thoroughly seized the news cycle, or fed more brilliantly into the churning content machines of media and social media? Professional wrestling learned this lesson decades ago: If you want attention, drum up conflict.
By Shane Ryan on GolfDigest.com
Blog
The Unofficial Rules of Golf: A Gentleman’s Guide to Not Being Judge Smails
The official rulebook is thicker than a dictionary and twice as boring. Let’s talk about the rules that really matter on the course: how to have fun, respect the game, and not be a stick-in-the-mud. Hint: It involves less plaid and more cosmic harmony.
You’ve seen him. I’ve seen him. The guy who quotes the USGA rulebook like it’s scripture. He’ll happily tell you your ball moved a quarter of an inch when you addressed it, costing you a penalty stroke. He’s got a plumb bob for a three-foot putt and the personality of a rake. He is, in spirit, Judge Smails. And let’s be honest, nobody wants to be Judge Smails.
The real game of golf, the one that keeps us coming back, isn’t played by those rules. It’s played by a higher law. An unwritten code of conduct that’s all about flow, friendship, and the pursuit of that one perfect shot. It’s a gentleman’s agreement with the universe.
So, let’s talk about the rules that actually matter.
1. The Cosmic Readjustment (aka The Mulligan). Your first tee shot is a mess. It goes sideways into the woods where the gophers play. The Smails of the world would tell you to take a penalty and hack it out. I say the universe is just getting warmed up. The “breakfast ball” isn’t cheating; it’s a course correction. It’s an agreement among friends that a round of golf shouldn’t be ruined before it even begins. Take another. The Dalai Lama would want you to.
2. The Art of Flow (aka Pace of Play). This isn’t about rushing. Rushing is a fool’s game. This is about flow. It’s about being ready to hit when it’s your turn. It’s about watching your friend’s shot so you can help them find it. It’s about moving with a purpose, not like you’re searching for your car keys in a dark parking lot. Don’t be the anchor that drags the whole group down. See the line, hit the ball, walk on. Nanananana.
3. The Circle of Friendship (aka Gimmes). Is the putt inside the leather? Good enough. Pick it up. Life is too short to watch your buddies sweat over an 18-inch putt for a double bogey. A gimme isn’t just a time-saver; it’s a gesture of goodwill. It says, “I trust you, you trust me, and neither of us needs the anxiety of missing this tiny putt.” It’s good for the karma, and even better for the pace of play.
4. The Final Verdict (aka The 19th Hole). The most important rule is this: no matter what happened out there, you shake hands on the 18th green and settle things over a cold drink at the 19th. The guy who shot an 82 and the guy who shot a 102 are equals in the clubhouse. The stories get better, the putts get longer, and the bad shots fade away. This is where the real game is won.
So, forget about the fine print. Focus on the feeling. Be a good playing partner, enjoy the walk, and don’t be a Smails. You’ll find your score starts to take care of itself.
Did this speak to your soul? Pass it along to your foursome to make sure everyone is on the same page. For more deep thoughts from the fairway, be sure to follow us on social media. It’s the right thing to do.
Blog
When Golf Gadgets Fail: Navigating Common Tech Mishaps on the Golf Course
A Look at What Happens When Modern Golf Gadgets Go Wrong
Imagine this: you’re on the golf course, teeing off on a beautiful, sunny day. With the help of your trusty golf gadget, you’re confident you’ll hit a birdie or even an eagle. But just when you’re about to swing, your gadget malfunctions. Suddenly, your perfect game is thrown into chaos. Welcome to the world of technology fails, where even the most advanced golf devices can sometimes let you down. In this article, we’ll explore some common tech fails and provide some tips on how to handle them.
When Golf Gadgets Let You Down
Modern golf devices, from smart clubs to digital scorecards to GPS-enabled watches, have revolutionized the game. They provide golfers with real-time data, helping them refine their swing, choose the right club, and navigate the course. But what happens when these devices fail?
Unreliable Data
One of the most common golf gadget fails is inaccurate or unreliable data. GPS devices might show the wrong distance to the pin, swing analyzers might give incorrect feedback, and digital scorecards might miscalculate your score. This can be frustrating, especially when you’re relying on these devices to improve your game.
Battery Drain
Another common issue is battery drain. Many golf gadgets require a significant amount of power, and if they’re not properly charged, they can die in the middle of a game. This leaves you without the data you need to make informed decisions on the course.
Technical Glitches and Malfunctions
Sometimes, golf devices just stop working. They might freeze, crash, or refuse to turn on. These technical glitches can be caused by software bugs, hardware issues, or even user error.
Preventing Golf Gadget Fails
While it’s impossible to prevent all golf gadget fails, there are steps you can take to minimize the risk.
Regular Updates
Keeping your devices updated can help prevent software-related issues. Regular updates often include bug fixes and improvements that can enhance the performance of your device.
Proper Charging
To avoid battery-related problems, make sure to fully charge your devices before hitting the course. Some devices also have power-saving modes that can help extend battery life.
Backup Plan
It’s always a good idea to have a backup plan in case your devices fail. This might mean carrying a traditional scorecard or having a basic understanding of how to calculate distances without a GPS.
When Gadgets Go Wrong: The Bottom Line
Golf gadgets are a fantastic tool for any golfer looking to improve their game. However, like all technology, they can sometimes fail. By understanding the common issues and how to prevent them, you can ensure you’re prepared for any tech-related hiccups on the course. After all, golf is about more than just the gadgets—it’s about the experience, the skill, and the love of the game.
Blog
Mastering the Art of Overcoming Choking under Pressure: Strategies for Peak Performance
Learn the skills needed to stay calm under pressure.
Imagine this: you’ve spent countless hours honing your skills, preparing for that big presentation, important meeting, or decisive sports match. But, when the big moment arrives, instead of performing at your best, your mind goes blank, your hands shake, and you flub it. The dreaded phenomenon of ‘choking under pressure’ can strike anyone, from the seasoned professional to the eager amateur. So, how do you overcome this common mental roadblock? In this article, we’ll explore effective strategies to help you conquer the fear of choking and elevate your performance under pressure.
Understanding Choking under Pressure
Before you can overcome choking, it’s crucial to understand what it is. Psychologists define choking as performing below your ability under pressure. This can be due to heightened anxiety, overthinking, or fear of failure. The irony is, the more you care about performing well, the more likely you are to choke.
Why Do We Choke?
Several factors contribute to choking under pressure. Here are a few:
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- Fear of Negative Evaluation: The fear of being judged negatively by others can cause significant anxiety, leading to poor performance.
- High Stakes: When the stakes are high, and the outcome is important, the pressure can cause you to underperform.
- Overthinking: The tendency to scrutinize every detail in high-pressure situations can divert your focus from the task at hand.
Strategies to Overcome Choking
Now that we understand why we choke, let’s delve into strategies to prevent it:
- Practice Under Pressure: Simulate high-pressure situations during practice to acclimate yourself to the stress.
- Focus on the Process, Not the Outcome: Concentrating on the process helps keep your mind focused and prevents overthinking.
- Use Positive Affirmations: Positive self-talk can boost your confidence and reduce anxiety.
Case Studies: Athletes Overcoming Choking
Many successful athletes have overcome choking to deliver exceptional performances. Take Michael Jordan, for example. He often missed crucial shots early in his career but used these failures to fuel his determination and eventually became renowned for his clutch performances. Similarly, Serena Williams has bounced back from choking in several matches to claim victory, demonstrating her mental toughness.
Choking under pressure is a common phenomenon, but with the right strategies, it can be overcome. By understanding the causes of choking and implementing techniques like practicing under pressure, focusing on the process, and using positive affirmations, you can learn to perform at your best when it counts the most. Remember, it’s not about never feeling pressure; it’s about learning how to thrive within it.
As Michael Jordan said, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” So, next time you face a high-pressure situation, think of it as an opportunity to grow, not a threat to be feared.
If you’ve enjoyed this article and want to learn more about mastering your mental game, subscribe to our newsletter for more tips and strategies. Or, if you’re ready to take your mental toughness to the next level, check out our other articles designed to help you conquer pressure and perform at your peak.
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