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Are Social Media Feuds the Future of Professional Golf?

Published

4 years ago

May 28, 2021

The phrase “all publicity is good publicity” is not universally true. Let’s say we learned tomorrow that a professional golfer was caught on camera stealing food from an orphanage. There’s no silver lining there, no material benefit to the fact that this player’s name was being mentioned often on digital platforms. It would be comprehensively b-a-d bad. To give a real-world example, if you’re Scott Piercy and you post an offensive meme on Instagram, you lose your sponsors and 14 months later you’re snapping a putter over your knee. Some publicity is bad publicity.

That said, a statement doesn’t have to be true 100 percent of the time in order to be mostly right. Which brings us to Brooks Koepka and Bryson DeChambeau. Humor me while I tell you something you almost certainly already know: Leaked footage from an aborted Golf Channel video showed Koepka expressing clear annoyance at DeChambeau, which quickly spiraled into a Twitter feud that involved Phil Mickelson, Tom Brady and Aaron Rodgers. In a sport where bad relationships and negative storylines are routinely squelched, and where even players who don’t like each other tend to circle the wagons publicly, this was a remarkably overt display of hostility. Clearly, Koepka’s disdain for DeChambeau had reached such a degree that he no longer cares about decorum.

Who fared worst? Opinions run the gamut, but what’s clear is that this generated a whole heap of attention. Koepka’s video had 10 million views on Twitter in a little more than a day before it was taken down. The subsequent drama has lit up social media and driven heaps of content across the golf web, including this piece. It made the home page of ESPN.com, no small feat for a golf story that doesn’t involve a major championship or Tiger Woods. Mickelson’s PGA Championship win at Kiawah is still the biggest story of the week … right? But even though I originally thought this would be one of those Twitter echo chamber stories, the Koepka-DeChambeau feud has obviously broken through to the mainstream and challenged one of the most historic victories in 150 years of major championship golf for media supremacy.

At the risk of sounding ancient, this is very much a sign of the times. And I fully admit to being as fascinated as everyone else, which makes me complicit in whatever is happening here. And it makes me wonder: Are we in for a lot more of this, in golf and beyond?

The mind begins to reel, because while this kind of attention would be classified as “negative”—it stems from antipathy and continues to be fueled after the initial act by digital insults—we also have to reckon with the idea that in terms of exposure and name recognition and the dreaded #brand, this has been an emphatic net positive for both players. You may personally think less of one or both of them, but I can guarantee you their agents are happy. These were already two of the most famous golfers in the world, but today, more people know their names than ever before. And even if you already knew them, you likely care more—your opinions are stronger, your sense of their personalities is more acute and your desire to see them face off in a tournament, against each other or anyone else, is heightened.

In the broadest, crassest sense, this means they can make more money.

Seriously, it’s that simple. It doesn’t take a genius to imagine all the ways this feud can be parlayed into additional opportunities, from commercials to exhibitions to media appearances, and you can bet their respective PR teams—who are geniuses, at least in a limited way—are just waiting to get to work. Drama and hullabaloo like this is also good for the sport, in that it creates interest. And that interest it generates trickles down to other entities, including other players. The PGA Tour usually doesn’t lean into controversy, so it will be interesting to see if there’s any kind of institutional pushback here. It might be wise, however, not to do anything.

I’m not a conspiracy-minded person, and believe me when I tell you I’m not endorsing what I say next, but indulge me in a hypothetical: Imagine these two players wanted to increase their already high profiles by crafting a storyline. If this whole feud had been planned all along, could they have executed it any better? Could they have more thoroughly seized the news cycle, or fed more brilliantly into the churning content machines of media and social media? Professional wrestling learned this lesson decades ago: If you want attention, drum up conflict.

By Shane Ryan on GolfDigest.com

Blog

Maintenance during the off season

Published

4 days ago

December 17, 2024

Resident PGA Pro

Ever wonder what kind of repairs you can do to keep your clubs in shape during the off season?

Many of us find the grips on our clubs starting to wear down and nothing brings new life into your older clubs like a new set of grips.

Don’t worry, you don’t have to spend a small fortune having someone else do this for you, this handy DIY video by Coach Lockey will show you how to replace your grips at home. Click below and have a watch. Then see some of our suggestions for new grips you can buy today.

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Last-Minute Gift Ideas for Golfers

Published

5 days ago

December 16, 2024

The BLOG MAN

Hey there, golf fans and last-minute shoppers! Can you believe it? We’re down to just 9 days until Christmas, and this year, Hanukkah also starts on the 25th, too! If you’ve got a golfer in your life, the clock is ticking to grab that perfect gift. But don’t worry—I’ve got you covered with some amazing last-minute ideas that will arrive in time, thanks to Amazon’s super-fast shipping.

So, skip the stress and check out these top picks that will make any golfer light up like the holiday tree or menorah this year. Let’s dive in!

1. Callaway Supersoft Golf Balls

Golfers can never have too many golf balls, and Callaway’s Supersoft is one of the best around. Known for its soft feel and incredible distance, it’s perfect for players of all skill levels. Plus, it’s an easy, no-brainer gift that any golfer will appreciate.

Why it’s great:

Affordable and high-quality
Available in fun colors like yellow and matte pink
Ready to ship and arrive before the holidays

👉 Buy Callaway Supersoft Golf Balls on Amazon

2. PuttOut Pressure Putt Trainer

Help the golfer in your life sharpen their short game with this ingenious training tool. The PuttOut Pressure Putt Trainer is compact, effective, and ideal for indoor practice—perfect for winter days away from the course.

Why it’s great:

Builds confidence in putting
Lightweight and portable
A hit among golfers of all levels

👉 Buy PuttOut Pressure Putt Trainer on Amazon

3. Golf Trunk Organizer

This gift is a game-changer for staying organized. The Samsonite Golf Trunk Organizer is perfect for stashing shoes, gloves, tees, and other golf gear in one tidy place. It’s functional, practical, and will earn you big points for thoughtfulness.

Why it’s great:

Keeps gear neat and ready for action
Fits easily in any car trunk
Arrives quickly with Prime shipping

👉 Buy Samsonite Golf Trunk Organizer on Amazon

4. Titleist Players Golf Glove

A good golf glove can make all the difference in grip and comfort, and Titleist is a trusted brand. This premium glove is a simple yet thoughtful gift that will see plenty of use on the course.

Why it’s great:

High-quality construction
Comfortable fit and feel
Available for fast shipping

👉 Buy Titleist Players Golf Glove on Amazon

5. Garmin Approach G12 GPS Rangefinder

For the tech-savvy golfer, the Garmin Approach G12 is a small but mighty gadget that provides distances to the green, hazards, and more. It clips onto a bag or belt, making it easy to use during a round.

Why it’s great:

Compact and accurate
Preloaded with 42,000 courses
Ships in time for the holidays

👉 Buy Garmin Approach G12 on Amazon

6. Funny Golf T-Shirts

Every golfer loves a little humor on the course. A witty golf-themed T-shirt is a fun, budget-friendly option that’s sure to get laughs and compliments.

Why it’s great:

Tons of designs to choose from
Budget-friendly and personal
Many options with next-day delivery

👉 Browse Funny Golf T-Shirts on Amazon

7. Practice Golf Net

A home practice net is a dream for golfers who want to perfect their swing without leaving the house. It’s the gift of endless practice, even in the off-season.

Why it’s great:

Easy to set up in a backyard or garage
Perfect for winter training
Many available for fast delivery

👉 Buy Practice Golf Net on Amazon

Don’t Wait—Act Now!

Time is running out, and the holidays are almost here! These gifts are perfect for golfers and will make it to your doorstep in time, but only if you act fast. Stock is limited, and the closer we get to the big day, the tighter the shipping windows get. Click those links, fill your cart, and cross those gifts off your list today.

Blog

The Golfer’s Gift Guide

Unique Ideas for Dad This Christmas

Published

2 weeks ago

December 6, 2024

The Bogeyman "Boo"

Is your dad a golf nut? Christmas is the perfect time to show him how much you care with a gift that’s right up his fairway. Whether he’s a seasoned pro or just starting out, there’s a perfect gift out there for every golfer. Let’s take a look at some ideas that will have him swinging with joy all year long.