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First Look: Mizuno M.Craft OMOI Putter

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FIRST LOOK: MIZUNO M.CRAFT OMOI PUTTER

Mizuno expands its line of M.Craft forged/milled putters with the new OMOI lineup of three models. The OMOI line features heavier heads (as much as 28 grams depending on the model) for better stability, feel and sound, but keeps the overall weight of the club similar to standard models with lighter shafts and grips for better control.

PRICE: $350, three models: 01 and 02 blades, 03 mallet.

THE DEEP DIVE: When Mizuno’s David Llewellyn, director of research and development, and Chris Voshall, head of product, were struggling to come up with a name for the new heavier version of the M.Craft lineup of putters, they turned to the company’s Japanese heritage.

“I’m not exactly fluent in Japanese, but I know enough that when we asked What’s ‘heavy’ in Japanese?, I kind of knew it was ‘omoi,’” he said. “When we found out the secondary meaning was ‘passionate thought’ or ‘willpower’ and that kind of imagery, well, we were like, We’re definitely using ‘omoi.’ That’s just too good for a putter, especially when your main theme is what you did with some additional mass.”

Of course, it also helps that the last three letters are m-o-i, as in the golf technology term “moment of inertia.” MOI is a measurement of the stability of an object and its resistance to twisting on an off-center hit. By making the heads on the OMOI line as much as 28 grams heavier than standard, the new putters automatically improved their stability on off-center hits compared to the standard M.Craft models introduced in the prior two years.

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The heavier heads are paired with a lighter shaft and a lighter grip to change the balance point of the entire club. The idea is to further stabilize the entire system so the club is easier to swing.

“Our testing showed that locating more of the overall club weight in the head provided more consistent face rotation through impact,” Llewellyn said.

The extra mass in the head allowed for tweaks to the designs, specifically thickening the sole, that in addition to improving stability produced better sound and feel measurements through the company’s acoustic profiling known as “harmonic impact technology.”

The OMOI lineup includes two blades, the slant-neck 01 and the heel-toe weighted plumber’s neck 02, as well as a rounded mallet design, the 03. The 01 features a three-quarter hosel offset and 60 degrees of toe hang; the 02 features a full-shaft offset and 40 degrees of toe hang; and the 03 uses a double bend shaft and is face-balanced. The 01 and 02 feature 370-gram heads, while the 03 is 383 grams. Each model features 8-gram heel and toe weight screws, and a kit with extra 3-gram and 13-gram weights is included at no additional charge.

Like the original M.Craft line, the heads are forged from 1025 carbon steel, and they feature deep face milling for furthering that softer feel. They are offered in three finishes: double nickel, blue ION or Black ION.

The OMOI putters will be at retail in March ($350).

This article originally appeared on Golf Digest.

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The Benefits of Custom Club Fitting: Is It Worth the Investment?

Discover how custom club fitting can transform your golf game by enhancing accuracy, distance, and confidence with equipment tailored to your unique swing.

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In the ever-evolving world of golf, players are constantly searching for ways to improve their game. While swing mechanics and practice are critical, many golfers overlook one key factor: the importance of using clubs that fit their unique swing. Enter custom club fitting—a service that tailors golf equipment to match your individual needs. But is it truly worth the investment? Let’s break it down.

What Is Custom Club Fitting?

Custom club fitting is a process where golf clubs are modified or built to suit your swing characteristics, physical attributes, and playing style. Unlike off-the-shelf clubs, custom-fitted clubs ensure the perfect match for your swing speed, ball flight tendencies, and body measurements. This results in better consistency, improved accuracy, and more enjoyable rounds.

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Key Benefits of Custom Club Fitting

  1. Enhanced Consistency
    Custom clubs ensure your swing mechanics and equipment work in harmony. Properly fitted clubs help reduce mishits and make your shots more predictable. For example, adjusting the lie angle can prevent pulls or pushes, making it easier to hit straight shots.
  2. Increased Distance
    Optimizing shaft flex, loft, and weight distribution can unlock extra yardage on your drives. A correctly fitted driver, according to Callaway, can boost distance by improving launch angle and spin rate—ideal for maximizing power.
  3. Improved Accuracy
    Titleist research shows that custom-fitted irons tailored to the player’s height and swing path can significantly enhance accuracy. With the right specifications, you’re more likely to hit greens in regulation and lower your scores.
  4. Comfort and Confidence
    Golf is as much a mental game as it is physical. Clubs that feel comfortable in your hands and suit your swing give you confidence on the course. TaylorMade emphasizes that properly sized grips alone can make a difference in how secure and natural the club feels.
  5. A Better Long-Term Investment
    While custom clubs may come with a higher price tag upfront, they save money in the long run by preventing the need to constantly replace ill-fitting equipment.

The Fitting Process

Custom fitting is more than just trying out a few clubs at the range. It’s a comprehensive process involving advanced tools and professional expertise:

  1. Assessment of Your Swing
    Using technology like TrackMan or GCQuad, a fitter will analyze your swing speed, launch angle, spin rate, and other metrics.
  2. Adjusting Club Specifications
    Based on the data, the fitter will adjust or recommend specific shaft lengths, flex types, lofts, lie angles, and grip sizes to optimize your performance.
  3. Trial and Feedback
    You’ll test various configurations, providing feedback on how each club feels and performs. This step ensures you leave with clubs that truly suit you.

Where to Get Fitted

If you’re ready to experience the benefits of custom club fitting, here are some excellent options to explore:

  • Manufacturer Studios
    Brands like Ping, Callaway, Titleist, and TaylorMade offer fitting services at their specialized centers, ensuring precision and access to the latest technology.
  • Golf Retailers
    PGA Tour Superstore, Golf Galaxy, and Dick’s Sporting Goods provide professional fitting services, often with certified experts.
  • Local Fitters
    Independent club fitters, such as Club Champion and True Spec Golf, specialize in custom fittings with a wide variety of brands and configurations.
  • Golf Courses
    Many courses partner with manufacturers or employ their own club fitters to offer on-site services.

Is It Worth the Investment?

For golfers committed to improving their game, custom club fitting is undoubtedly worth it. By investing in equipment tailored to your specific needs, you’ll not only play better but also enjoy the game more. Whether you’re a seasoned player or a beginner, custom-fitted clubs provide a competitive edge that off-the-shelf clubs simply can’t match.

Take the Next Step
If you’re ready to unlock your full potential on the course, book a custom club fitting today. With the right clubs in your bag, there’s no limit to how far your game can go!

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A Hacker’s Guide – Golf Gadgets That Actually Work

Discover golf gadgets that genuinely enhance your game, from rangefinders to training aids, in this comprehensive guide.

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In the ever-evolving world of golf technology, numerous gadgets promise to enhance your game. However, not all deliver on their claims. As The Golf Hacker, I’ve sifted through the noise to bring you a curated list of golf gadgets that truly make a difference. These tools have been tested and proven to provide tangible benefits, helping you improve your skills and enjoy the game even more.

1. Golf Rangefinders

Accurate distance measurement is crucial for club selection and shot planning. Modern rangefinders offer precise yardages, even accounting for slope variations.

  • Callaway Golf 300 Pro Laser Rangefinder: This device provides accurate slope measurements and features a pin-locking technology with pulse confirmation. Amazon
  • REDTIGER Golf Rangefinder: Known for its 1200-yard range and flag-locking vibration feature, this rangefinder is both reliable and user-friendly. Amazon

2. Swing Analyzers

Understanding and refining your swing mechanics is essential for consistent performance. Swing analyzers offer real-time feedback to help you make necessary adjustments.

  • Blast Golf Swing Trainer: This sensor attaches to your club and provides instant feedback on metrics like swing speed, tempo, and face angle. Amazon
  • Arccos Caddie Smart Sensors: These sensors attach to your club grips, offering detailed analytics and personalized recommendations through a connected app. Amazon

3. Putting Aids

Improving your putting can significantly lower your scores. Effective putting aids help develop a consistent stroke and better distance control.

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PING Hoofer

  • PuttOut Pressure Putt Trainer: Designed to simulate real putting conditions, this trainer helps you practice putts of varying difficulty. Amazon
  • SKLZ Golf Putting Cup: This portable putting cup allows you to practice your putting skills anywhere, helping to improve accuracy and consistency. Amazon

4. Golf GPS Devices

Golf GPS devices provide detailed course maps and real-time data, aiding in strategic decision-making on the course.

  • Garmin Approach S62: A premium GPS golf watch offering full-color mapping, virtual caddie features, and comprehensive performance tracking. Amazon
  • Bushnell Phantom 3 GPS: This compact device provides front, center, and back distances, along with hazard information for over 38,000 courses worldwide. Amazon

5. Training Mats

Practicing your swing at home can be highly beneficial. Quality training mats simulate real turf conditions, allowing for effective practice sessions.

  • Rukket Tri-Turf Golf Hitting Mat: Featuring three different turf textures, this mat enables you to practice various shots, from fairway to rough. Amazon
  • Dura-Pro Commercial Golf Mat: Known for its durability, this mat provides a realistic feel and can withstand thousands of swings. Amazon

6. Golf Ball Retrievers

Recovering lost balls can save money and reduce frustration. Efficient ball retrievers are essential for retrieving balls from water hazards or hard-to-reach areas.

  • Callaway Golf Ball Retriever: This telescopic retriever extends up to 15 feet and features an ergonomic handle for easy use. Amazon
  • I GOTCHA Jawz Golf Ball Retriever: Compact and lightweight, this retriever extends up to 18 feet and has a patented spring-release head for secure ball retrieval. Amazon

7. Golf Club Brushes

Keeping your clubs clean ensures optimal performance. High-quality brushes effectively remove dirt and grass from club faces and grooves.

  • Pro Golf Club Brush Cleaner: This brush features a retractable zip-line and a squeeze water bottle, making it easy to clean your clubs on the go. Amazon
  • Yoport Golf Club Brush and Club Groove Cleaner: With a 2-foot retractable zip-line and ergonomic handle, this brush makes cleaning your clubs effortless. Amazon

8. Golf Alignment Sticks

Alignment sticks are essential for practicing proper alignment and swing path. They help develop consistency and accuracy in your shots.

  • SKLZ Golf Alignment Sticks: These durable sticks come with nine drills and games to improve your alignment and overall game. Amazon
  • GoSports Golf Alignment Training Sticks: Featuring a foldable design for easy storage, these sticks are perfect for golfers of all levels. Amazon

9. Golf Ball Markers

Personalized ball markers add a touch of individuality and make it easy to identify your ball on the green.

  • Team Golf NFL Golf Ball Marker Set: Show off your team spirit with these officially licensed NFL ball markers. Amazon
  • Giggle Golf Bling Golf Ball Marker: Add some sparkle to your game with these fun and stylish ball markers. Amazon

10. Golf Training Aids

Various training aids target specific aspects of your game, from swing mechanics to grip and posture.

  • Orange Whip Full-Sized Golf Swing Trainer: This trainer helps improve your swing tempo, strength, and flexibility. Amazon
  • SKLZ Gold Flex Golf Swing Trainer: Designed to improve your swing tempo and strength, this trainer is perfect for warm-ups and practice sessions. Amazon
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How to Choose the Right Golf Ball for Your Swing Speed

Discover how choosing the right golf ball for your swing speed can drastically improve your game. Find the perfect match for your unique swing with our guide.

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Choosing the right golf ball can make all the difference in your performance on the course. Whether you’re a beginner or an experienced player, matching your golf ball to your swing speed can help you get the most out of every shot. As the Blog Man, I’m here to guide you through this often-overlooked aspect of the game and help you find the perfect golf ball for your unique swing.

Understanding Swing Speed

Your swing speed is essentially the speed at which the clubhead moves at the point of impact. This speed influences how the golf ball reacts—its spin, launch, and distance. A golf ball that matches your swing speed can maximize both distance and control, while an ill-fitting ball could cost you yards and precision.

Swing speed can vary greatly from player to player, with average swing speeds generally falling between 70 and 110 miles per hour. It’s crucial to understand your swing speed so you can make informed decisions about which type of golf ball is best suited for your game.

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Golf Ball Compression: Why It Matters

One of the most important aspects of choosing the right golf ball is compression. Compression is essentially how much the golf ball deforms when struck. Golf balls come in low, mid, and high compression, and the right level depends on your swing speed.

  • Low Compression (50-70): These balls are softer and designed for slower swing speeds (under 85 mph). They compress more easily, resulting in greater distance for players with slower swings.
  • Mid Compression (80-90): Mid compression balls are for those with moderate swing speeds (85-100 mph). These offer a balance of control and distance.
  • High Compression (95-110): These balls are firmer and meant for fast swing speeds (over 100 mph). They help control spin and provide more precision.

Match the Ball to Your Style of Play

Besides swing speed, you should also consider your personal preferences and playing style. If you like to feel the ball when putting or are looking for maximum greenside control, a softer ball might be better, regardless of your swing speed. On the other hand, if distance off the tee is your main goal, choosing a ball designed for your swing speed with a lower spin rate can help you gain those extra yards.

Popular Golf Ball Choices Based on Swing Speed

Here are some examples of golf balls that are suited for different swing speeds:

  • Slow Swing Speeds (<85 mph): Consider balls like the Callaway Supersoft or Titleist Tour Soft. These balls are designed to maximize distance and help slower swing players get optimal results.
  • Moderate Swing Speeds (85-100 mph): Balls like the Bridgestone Tour B RX or TaylorMade Tour Response provide a mix of control and distance, making them ideal for mid-range swing speeds.
  • Fast Swing Speeds (>100 mph): Golfers with faster swings can benefit from firmer balls such as the Titleist Pro V1x or Srixon Z-Star XV, which are built to provide precision and maximum distance for powerful hitters.

Testing Golf Balls to Find Your Perfect Match

The best way to determine the right ball for your swing speed is to test a few different options on the range or during a round. Monitor your distance, spin, and how the ball feels on different shots—from drives to chips. You can also visit a fitting center that offers golf ball fittings to get a more data-driven answer.

Wrapping It Up

Choosing the right golf ball for your swing speed is a small change that can have a huge impact on your game. Whether you’re looking to add distance, enhance control, or improve consistency, matching your ball to your swing speed is key. Take the time to test a few options and find the one that feels just right. It’s an easy way to give yourself an advantage on the course!

Until next time, keep swinging and find the ball that helps your game soar!

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