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First Look: Mizuno M.Craft OMOI Putter

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FIRST LOOK: MIZUNO M.CRAFT OMOI PUTTER

Mizuno expands its line of M.Craft forged/milled putters with the new OMOI lineup of three models. The OMOI line features heavier heads (as much as 28 grams depending on the model) for better stability, feel and sound, but keeps the overall weight of the club similar to standard models with lighter shafts and grips for better control.

PRICE: $350, three models: 01 and 02 blades, 03 mallet.

THE DEEP DIVE: When Mizuno’s David Llewellyn, director of research and development, and Chris Voshall, head of product, were struggling to come up with a name for the new heavier version of the M.Craft lineup of putters, they turned to the company’s Japanese heritage.

“I’m not exactly fluent in Japanese, but I know enough that when we asked What’s ‘heavy’ in Japanese?, I kind of knew it was ‘omoi,’” he said. “When we found out the secondary meaning was ‘passionate thought’ or ‘willpower’ and that kind of imagery, well, we were like, We’re definitely using ‘omoi.’ That’s just too good for a putter, especially when your main theme is what you did with some additional mass.”

Of course, it also helps that the last three letters are m-o-i, as in the golf technology term “moment of inertia.” MOI is a measurement of the stability of an object and its resistance to twisting on an off-center hit. By making the heads on the OMOI line as much as 28 grams heavier than standard, the new putters automatically improved their stability on off-center hits compared to the standard M.Craft models introduced in the prior two years.

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The heavier heads are paired with a lighter shaft and a lighter grip to change the balance point of the entire club. The idea is to further stabilize the entire system so the club is easier to swing.

“Our testing showed that locating more of the overall club weight in the head provided more consistent face rotation through impact,” Llewellyn said.

The extra mass in the head allowed for tweaks to the designs, specifically thickening the sole, that in addition to improving stability produced better sound and feel measurements through the company’s acoustic profiling known as “harmonic impact technology.”

The OMOI lineup includes two blades, the slant-neck 01 and the heel-toe weighted plumber’s neck 02, as well as a rounded mallet design, the 03. The 01 features a three-quarter hosel offset and 60 degrees of toe hang; the 02 features a full-shaft offset and 40 degrees of toe hang; and the 03 uses a double bend shaft and is face-balanced. The 01 and 02 feature 370-gram heads, while the 03 is 383 grams. Each model features 8-gram heel and toe weight screws, and a kit with extra 3-gram and 13-gram weights is included at no additional charge.

Like the original M.Craft line, the heads are forged from 1025 carbon steel, and they feature deep face milling for furthering that softer feel. They are offered in three finishes: double nickel, blue ION or Black ION.

The OMOI putters will be at retail in March ($350).

This article originally appeared on Golf Digest.

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What’s Your Style? 100 Years of Golf Fashion

Dress to score!

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Golf attire has undergone significant transformations over the centuries, evolving from formal, restrictive clothing to today’s stylish, performance-oriented apparel.

Before 1920

Originating in the cold, windy landscapes of Scotland, early golfers dressed primarily for warmth and protection. Typical attire included full tweed suits, often accompanied by waistcoats and neckties. Knickers, resembling knee breeches, were common, paired with high socks and sturdy leather shoes. Hats varied from pork-pie styles to wide-brimmed designs. While functional against harsh weather, this layered clothing restricted movement, impacting players’ swings.

1920s – 1960s

As golf gained popularity in the United States, attire began to reflect contemporary fashion trends. The 1920s introduced plus-fours—knickers extending four inches below the knee—paired with two-toned shirts and, occasionally, ties. In cooler conditions, players opted for knitted wool cardigans or Norfolk jackets. The 1930s saw a shift to lighter fabrics, with short-sleeved knitted shirts and slacks becoming common. Outerwear like the Eisenhower jacket and cardigan sweaters with bell-shaped sleeves allowed greater freedom of movement. Footwear evolved to feature sturdy leather shoes with spikes, enhancing grip on the course.

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1960s – 2000

The 1960s marked a departure from muted tones, embracing vibrant colors such as greens, blues, and reds. Bold tops contrasted with lighter trousers or shorts, reflecting the era’s fashion sensibilities. Public figures like President John F. Kennedy popularized “Go to Hell” pants—colorful, shorter trousers in eye-catching hues. Recognizing the growing market, brands like FootJoy, Adidas, Nike, Polo Golf Ralph Lauren, and Ashworth launched dedicated golf apparel lines. However, endorsements by celebrity players remained understated during this period.

Since 2000

By the late 1990s, golf had cemented its status among top U.S. sports, leading to lucrative endorsements and a surge in golf club memberships. The game’s evolving dynamics emphasized athleticism, precision, and speed, necessitating advancements in attire. Lightweight, comfortable, and elegant clothing became the norm. Colorful, collared cotton T-shirts paired with tan or khaki shorts or trousers dominated the fairways. Headwear transitioned to pork-pie shapes and baseball caps, while footwear saw a shift from traditional leather to sporty designs from brands like Nike and Adidas.

After 2010

The past decade has witnessed a significant shift in golf fashion, influenced by broader cultural trends and technological advancements. The rise of athleisure blurred the lines between sportswear and casual wear, leading to the incorporation of jogger-style pants, hoodies, and stretchy, moisture-wicking materials in golf attire. Brands like Lululemon and Under Armour introduced high-performance golf wear suitable both on and off the course. Collaborations with streetwear labels injected a youthful energy into the sport, attracting a new generation of players. Additionally, sustainability became a focal point, with companies like Reflo producing apparel from recycled materials, reflecting a growing environmental consciousness among consumers. citeturn0search26

This evolution of golf attire mirrors the sport’s journey from its traditional roots to a modern, inclusive game that embraces both style and functionality.

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Mizuno OMOI Putter Review

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New putter alert! Mizuno’s OMOI line dropped, and we got our hands on one. These bad boys are all about weight—heavier heads (think 370g+) for a smoother, pendulum-like stroke. The forged steel feels buttery, and the face milling grips the ball just right for a true roll. We tested the Type 1 on a fast green; lag putts were a breeze, and the stability cut down those annoying wobbles. Priced around $300, it’s not cheap, but if your putting’s been a dumpster fire, this might be the fix. Full review coming—stay tuned!

Mizuno M.Craft OMOI Right Handed Putter

$300
  • Forged construction for soft feel
  • 1025 Mild Carbon Steel: Soft mild carbon steel for an incredibly soft feel
  • Precision CNC Milled: Precisely milled shape and deep milled face for a softer feel and pure roll
  • Custom Fit Weight Kit: Includes two 3 gram weights, two 13 gram weights to be interchanged with the two 8 gram fitted weights allowing the M CRAFT to adjust to a variety of desired weightings
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10 Golf Podcasts For Hackers To Download

Tips, Stories, and Entertainment

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For amateur golfers seeking to enhance their game, stay updated on golf news, or simply enjoy engaging discussions, podcasts offer a convenient and informative medium. Based on recommendations from reputable sources and golf communities, here are some top golf podcasts tailored for non-professional enthusiasts:

Hosted by CBS commentator Mark Immelman, this podcast features weekly interviews with instructors, coaches, players, and other golf experts. With over 700 episodes, it provides in-depth discussions aimed at helping golfers improve their skills.

A favorite among golf enthusiasts, No Laying Up offers a mix of tour coverage, player interviews, and discussions on various golf topics. It’s known for its insightful commentary and engaging content.

Featuring European Tour player Eddie Pepperell, this podcast provides a blend of tour insights and personal experiences, offering listeners a unique perspective on the professional golf scene.

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This podcast chronicles the journey of two amateur golfers striving to achieve a scratch handicap. It’s relatable for many non-professional players and offers both entertainment and insights into the challenges of improving one’s game.

Hosted by golf coach Mark Crossfield, this podcast delves into various aspects of the game, from equipment reviews to swing techniques, providing practical advice for amateur golfers.

Hosted by Rick Shiels, a former golf teaching professional from Bolton, this podcast covers a wide range of topics, including equipment reviews, interviews with golf personalities, and discussions on current events in the golf world.

Hosted by popular golfer Andrew “Beef” Johnston and comedian John Robins, this podcast offers a light-hearted take on the game, discussing various golf topics and sharing personal anecdotes.

This podcast explores the highs and lows of being a golf enthusiast, sharing stories and experiences that many amateur golfers can relate to.

Featuring instructors Mark Crossfield, Greg Chalmers, and Lou Stagner, this podcast discusses various aspects of the game, offering insights and tips to help golfers improve.

Hosted by Peter Finch, this podcast features discussions with various guests, covering a wide range of golf-related topics, from equipment to personal experiences.

These podcasts offer a variety of content tailored to amateur golfers, from instructional advice to entertaining discussions. Whether you’re looking to improve your game or simply enjoy golf-related conversations, there’s likely a podcast on this list that suits your interests.

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