Picture this. You’re standing on the 18th green at Gran Reserva, Mexico, finishing a round of championship golf with the World Series of Golf’s signature betting format still buzzing in your veins. The sun’s dropping low. Your heart’s still racing from that final putt.

And tomorrow? You’re driving a McLaren on Skip Barber’s brand-new racetrack.

Two Sports, One Unforgettable Weekend

The World Series of Golf just announced something we’ve never seen before. A two-year partnership with Skip Barber Racing School that transforms their new Mexican resort into the ultimate luxury sports destination. It’s not just golf. It’s not just racing. It’s both, wrapped into an experience that redefines what a sporting weekend can be.

Starting in April 2026, Gran Reserva becomes ground zero for a completely new kind of event.

Year One: The Foundation

The first year lays the groundwork. You’ll compete in the World Series of Golf championship using their patented tournament format – the one that adds poker-style betting mechanics to traditional stroke play and turns every hole into a strategic showdown. High stakes. Real tension. Golf the way it was meant to be played.

But here’s where it gets interesting. While you’re playing, Skip Barber’s building their racetrack right there on the property. You’ll see construction crews working on what will become one of North America’s most anticipated racing circuits. State-of-the-art simulators give you a taste of what’s coming, letting you experience the thrill of motorsports between rounds.

VIP receptions. Celebrity appearances. Curated culinary showcases that match the caliber of the competition. It’s an invitation-only event designed for people who expect excellence and aren’t willing to settle for anything less.

Year Two: The Payoff

Then 2027 hits. The track is finished. And suddenly you’re not just imagining what it’s like to drive a supercar at speed – you’re actually doing it.

McLaren. Ferrari. Mercedes. Lamborghini. Take your pick and put it through its paces on a circuit designed by people who’ve spent over 50 years teaching professional racers how to extract every ounce of performance from a machine. Skip Barber doesn’t mess around when it comes to motorsports education, and this track reflects that pedigree.

You’ll stay in exclusive luxury accommodations at Gran Reserva, network with athletes and industry leaders, and experience both golf and racing at the highest possible level. All in one place. All in one unforgettable weekend.

Why This Matters

Michael Berg, CFO of Skip Barber Racing School, called it perfectly: “Guests will see the racetrack under construction during our first event and then drive world-class vehicles on it the following year.”

That’s the hook. You’re not just attending an event. You’re watching it evolve. You’re part of the story from day one, and by year two, you’re living the payoff.

Robert Davidman, CEO of the World Series of Golf, added this: “This partnership unites golf and motorsports in an elevated format that caters to international fans seeking competition, luxury, and adventure.”

Competition. Luxury. Adventure. Three words that sum up what makes this special.

Why Sponsors Are Paying Attention

Here’s what makes this different from every other golf tournament trying to get your marketing dollars.

The World Series of Golf’s patent-protected format keeps spectators glued to every shot. Shot-by-shot wagering. Antes that double every three holes. Strategic decisions that matter as much as swing mechanics. It’s golf designed for television, and television designed to keep people watching.

Add Skip Barber Racing to the mix and you’ve got something networks actually want to cover. Over 40 hours of TV coverage. More than 15 million media impressions. Five million-plus social media reach. This isn’t a local tournament hoping for some local news pickup. This is a broadcast-ready event with an audience that’s already paying attention.

The demographics tell the rest of the story. You’re reaching affluent golf enthusiasts who also appreciate high-performance automobiles. International travelers who think nothing of flying to Mexico for a weekend of luxury sports. Decision-makers and industry leaders who network at VIP receptions and actually have the authority to sign deals on the spot.

Title sponsorship gets you naming rights, eight playing positions, and premium TV exposure throughout the broadcast. But even smaller packages deliver value. Hole sponsors get exclusive on-course branding and social media mentions for ten grand. Golf cart wraps guarantee TV and photo exposure because every shot of the tournament includes your brand.

The opportunities are limited by design. Only 18 hole sponsors. Three presenting sponsors. One title sponsor. Once they’re gone, they’re gone.

Want the details? Check out the full sponsorship packages at wsg.golf/sponsorship.

The Bottom Line

This isn’t your typical golf tournament. It’s not your standard track day either. It’s something entirely new – a two-year luxury sports series that gives you the best of both worlds and raises the bar for what a sporting experience can deliver.

Year one plants the seed. Year two delivers the harvest. And whether you’re attending as a player or partnering as a sponsor, you’ll be there for both.

For player inquiries, contact events@skipbarber.com. For sponsorship opportunities, reach out to sponsorship@wsg.golf. These events are strictly invitation-only, and opportunities won’t last long.

Golf and supercars. Mexico and motorsports. The World Series of Golf and Skip Barber Racing School.

This is going to be something special.

The Rise of Youth Programs: Unleashing the Potential of Next-Gen Golfers

As we tee off into the 21st century, golf, the age-old sport of precision and patience, is witnessing a remarkable transformation. The sport, once considered a domain of the mature and affluent, is now attracting a younger demographic like never before. The driving force behind this shift? The rise of youth golf programs.

These youth-oriented initiatives are not only making golf more accessible to younger generations but are also nurturing the next wave of golf superstars. So, grab your clubs, and let’s explore how these programs are changing the face of golf and paving the way for next-gen golfers to take center stage.

The Emergence of Youth Golf Programs

In the past, golf was often perceived as a sport for the elite, with limited opportunities for young players to learn and develop their skills. However, the landscape has dramatically changed in recent years, thanks to the emergence of youth golf programs.

These programs are designed to introduce children and teenagers to the sport, provide them with necessary training, and help them develop their skills. From local clubs offering golf lessons for kids to national organizations like The First Tee and PGA Junior League, these initiatives are making golf more accessible to younger generations.

The Impact of Youth Programs on the Golf Industry

Youth golf programs have had a profound impact on the golf industry, contributing to its growth and diversification. Here’s how:

1. Increasing Participation: Youth programs have significantly boosted golf participation rates among young people. According to the National Golf Foundation, more than 2.5 million kids aged 6-17 played golf on a course in 2019, a 20% increase from 2011.
2. Creating Diversity: Youth programs are also making golf more diverse. They are reaching out to children from different socio-economic backgrounds, providing them with opportunities to learn and play golf.
3. Developing Talent: These programs are proving to be a breeding ground for future professionals. Young golfers like Jordan Spieth, Rickie Fowler, and Lexi Thompson, who were part of youth programs, have gone on to make their mark in the professional arena.



How Youth Programs are Nurturing Next-Gen Golfers

Youth golf programs are making significant strides in nurturing the next generation of golfers. Here’s how:

4. Skill Development: These programs provide kids with comprehensive golf training, helping them develop technical skills like swing mechanics, putting, chipping, and bunker play. They also focus on strategic aspects like course management and decision making.
5. Character Building: Golf is not just about technique; it’s also about character. Youth programs emphasize life skills such as honesty, integrity, sportsmanship, and perseverance – values that are integral to golf and life in general.
6. Competitive Exposure: Youth programs also provide young golfers with competitive exposure through tournaments and leagues. This exposure helps them understand the competitive nature of the sport, learn to handle pressure, and develop a winning mentality.

The Bright Future of Youth Golf

The rise of youth golf programs has set the stage for a promising future. As more and more young people take up the sport, we can expect to see a new generation of golfers who are not only technically sound but also carry the values and spirit of the game.

Moreover, the increasing participation of young golfers is likely to infuse fresh energy and excitement into the sport, making it more appealing to spectators and sponsors alike.

In conclusion, the rise of youth golf programs is a game-changer. It’s not just about creating a new generation of golfers; it’s about shaping the future of golf itself. So, whether you’re a parent, a young golfer, or a golf enthusiast, it’s time to embrace these programs and support the next generation in their journey towards golfing excellence.

I see a lot of you out there. Knuckles white, teeth grinding, a vein popping in your forehead because you left a ten-foot putt an inch short. You look like you’re trying to solve a complex math problem, not hit a little white ball into a slightly larger hole. You’re trying so hard, you can’t even see what you’re doing.

A long time ago, the Dalai Lama himself, a big hitter, told me something that’s stuck with me. “Total consciousness.” So I got that goin’ for me, which is nice. But what does that mean for you, standing over a 4-iron with water on the right and nothing but trouble on the left?

It means you have to stop thinking.

That little voice in your head? The one reminding you about your slice, or that you duffed the last chip, or that Judge Smails is watching from the clubhouse patio? You need to tell that voice to take a little vacation. Send it to the 19th hole for a Fresca. Your brain is a powerful tool, but on the golf course, it’s usually on the other team’s payroll.

The secret is simple. You have to be the ball.

Now, don’t take it literally. You don’t need to become a dimpled sphere of Surlyn. That’s a whole other level of Zen, and honestly, the lawnmowers are a real hazard. To “be the ball” is to see the shot before it happens. It’s a feeling. You look at the target, you see the flight of the ball in your mind-a nice, gentle draw landing softly on the green-and then you just… let it happen.

Think of it like this: you are the ball, the club is just an extension of your arm, and your arm is just a noodle doing what the universe tells it to do. See it, feel it, and then let your body take over. Nanananana…

The more you force it, the worse it gets. It’s like trying to hold water in your fist. You squeeze with all your might, and it just slips through your fingers. But if you relax, cup your hands gently, you can hold it. Your golf swing is the same. Loosen that death grip, relax your shoulders, and just let the club flow.

Golf isn’t a game of perfect. It’s a game of managing the imperfect. It’s about finding that one pure shot in a round that makes you feel connected to everything. That’s the feeling that brings you back. So next time you’re out there, take a deep breath. Look at the trees, listen to the birds, and remember that you’re just a blip in the cosmos hitting a ball with a stick.

Empty the bucket. Stop trying. And just be the ball. You’ll be surprised at what happens when you get out of your own way.

If this little nugget of wisdom helps you find your flow, do me a favor and share it with a friend who’s stuck in their head. The world needs less thinking and more ‘nanananana’. And for more insights from the links, follow us on social media. It’s the Zen thing to do.