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Augusta National Embraces Technology to Grow the Game and Improve the Fan Experience

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If you are not familiar with the Masters app, you’re missing out on the best digital experience in golf. Augusta’s award winning application is the benchmark against which all other golf apps are compared. Many quite negatively. Golf fans sing its praises for four days every April.

But did you know that Augusta National, with its strict attention to tradition and lock step rules, is the leader in both in expanding their reach to the next generation of golfers and bringing new technology to the golf world? For ten years Augusta has hosted the national finals of the Drive, Chip and Putt competition, inviting golfers as young as 7 to have a lifetime experience on their hallowed grounds. Five years ago they began hosting the Augusta Women’s Amateur Championship. The top amateur woman from around the world, whether or not they make the 36 hole cut get to play the course the week before the Masters. How many of us would give a body part to get to play Augusta ever, much less the week before the major championship? These two events demonstrate to even a casual observer of Augusta’s commitment to grow the game.

Behind the scenes ANGC does so much more. Patrons (the rest of the world calls them fans but this is one of those ANGC traditions) are strictly prohibited from bringing cameras and phones to the property on tournament days. Instead, the Masters sends out countless photos and videos to keep their fans engaged. Where do they post them? The 1.5 million Masters’ followers on X saw Tiger’s birdie on the 1st moments after he holed the putt. And the Masters doesn’t just post to X. They have another 1.5 million followers on Meta. 250,000 on YouTube.

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What came as a surprise to this 52 year old is that genteel Augusta has 500,000 subscribers (or is it followers? I have zero frame of reference) on TikTok! ANGC produces content solely for their TikTok audience. Obviously the average TikTok users are part of a much younger generation. Their content isn’t your typical “look at me I’m dancing in public” content either. A drone flyover of Amen Corner earlier this week garnered millions of views.

While those who use the app already appreciate their ground breaking ability to watch every shot taken by any golfer they choose throughout the event, this season the Masters has brought forth two more innovations to improve the fan experience.

The days of the slow motion view of the player’s tee shot with the guys in the booth breaking it down will look like SD TV in the 4k era. This year, in connection with GolfTec, viewers will see “optimotion technology”. This 3D enhanced product allows the audience to see precisely how the golfer moves to a degree and how much weight shifts at what precise moment on the backswing, prior to impact, etc. This is probably the future of golf instruction which will make amateurs better players and enjoy the game more. Growing the game.

The most interesting innovation this year is the collaboration with IBM watsonx. This use of AI will allow users of the Masters app to see every stat and every projection for every shot by every golfer on the course. Using 8 years of data and lasers located on the property, the AI can generate the precise probabilities for any circumstance. For example, a tee shot from the first group today came to rest on the pine straw left of the first fairway. “Hole Insights”, taking into consideration the hole location, immediately projected that the player had a 52% chance of parring the hole and a 48% chance of making a bogey. I’m amazed. This is something that I will be playing with the rest of this weekend. Additionally, the AI will also generate narration (in both English and Spanish) for any clips a fan wishes to view. This should definitely appeal to a wide audience. Growing the game.

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Scheffler vs. DeChambeau: A Tale of Two Golf Giants

A Clash of Styles in Modern Golf

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In the ever-evolving world of professional golf, few rivalries capture the contrast of style and substance like Scottie Scheffler versus Bryson DeChambeau. While both have claimed massive wins and global headlines, their paths to success and how they play the game couldn’t be more different. Here’s a deep dive into their strengths, weaknesses, career highlights, and what makes each stand out in today’s competitive landscape.

Backgrounds and Styles

Scottie Scheffler
The Dallas-born Scheffler embodies a classic, workmanlike approach to golf. Known for his calm demeanor, efficient swing, and remarkable consistency, Scheffler has risen to the top of the world rankings with little flash but elite-level substance. His game is built on balance, precision, and one of the most reliable tee-to-green performances the sport has seen in years.

Bryson DeChambeau
Nicknamed “The Scientist,” DeChambeau has taken an analytical and experimental approach to the game. He’s redefined physical fitness in golf, adding serious bulk to increase driving distance. Known for using single-length irons and obsessing over launch angles and biomechanics, Bryson is a true disruptor. His aggressive style polarizes fans and analysts, but it undeniably commands attention.

Strengths

Scheffler

  • Tee-to-Green Excellence: Leads the PGA Tour in strokes gained tee-to-green.
  • Consistency: Rarely misses cuts and often finishes in the top 10.
  • Short Game: Exceptional touch and creativity around the greens.
  • Mental Game: Composed under pressure; rarely rattled.

DeChambeau

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  • Driving Distance: One of the longest hitters in the game; regularly over 320 yards.
  • Innovation: Willing to take unconventional approaches for marginal gains.
  • Power Play: Dominates par 5s and shortens long courses with his length.
  • Confidence: Self-belief and boldness to attempt shots most won’t.

Weaknesses

Scheffler

  • Putting: Historically his weakest stat, though he’s shown improvement.
  • Media Presence: More reserved; lacks the big personality that moves the needle for fans and brands.

DeChambeau

  • Inconsistency: Can be volatile—either dominating or struggling.
  • Course Management: Aggressiveness sometimes leads to trouble.
  • Injury Risk: His physical transformation has come with some health setbacks.

Biggest Wins

Scottie Scheffler

  • The Masters (2022)
  • The Players Championship (2023)
  • Multiple WGC and Signature Events
    As of 2025, Scheffler has claimed over 10 PGA Tour titles and continues to rack up top finishes in majors and elite events.

Bryson DeChambeau

  • U.S. Open (2020)
  • Arnold Palmer Invitational (2021)
  • Multiple LIV Golf Wins
    DeChambeau made headlines by joining LIV Golf, where he’s claimed multiple high-stakes victories, including a team championship and a dominant individual LIV win in 2023.

Career Earnings

Scheffler:
Over $50 million in PGA Tour earnings alone, with additional income from endorsements like Nike, TaylorMade, and Rolex.

DeChambeau:
Estimated $60–$80 million, largely boosted by a reported $100+ million LIV Golf contract and additional prize money. His endorsements have shifted due to his controversial LIV move, but he remains a marketable figure.

Similarities

Both are U.S.-born and played collegiate golf (Scheffler at Texas, DeChambeau at SMU).

Each has reached the top 10 in the Official World Golf Ranking.

Both have won majors and represented the U.S. in Ryder Cups.

Each has shown a willingness to be different—Scheffler through quiet dominance, DeChambeau through outspoken innovation.

Key Differences

TraitScottie SchefflerBryson DeChambeau
Playing StyleTraditional, consistentAggressive, experimental
Physical TransformationMinimalExtreme (bulk and strength)
EquipmentStandard setupSingle-length irons
Public PersonaReserved, groundedOutspoken, controversial
Tour AffiliationPGA Tour loyalistLIV Golf convert

Final Thoughts

Scheffler and DeChambeau represent two archetypes in modern golf: one a quiet technician, the other a showman scientist. Whether you admire Scottie’s stoic efficiency or Bryson’s radical reinvention, both are changing the game in their own way. And in a sport where individuality meets performance, there’s room—and demand—for both.

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The Masters Par 3 Contest: History, Traditions, & Memorable Moments

Golf, family, & fun!

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Fun Fact: In 2020 and 2021, the Par 3 Contest was canceled due to the COVID-19 pandemic, making its return in 2022 all the more cherished by players and fans alike.

Every April, as azaleas bloom and the eyes of the golf world turn to Augusta, one beloved tradition kicks off the festivities with charm, smiles, and a dose of superstition: The Masters Par 3 Contest.

Since its inception in 1960, the Par 3 Contest has been a lighthearted prelude to one of the most prestigious events in golf. Held the Wednesday before the first round of The Masters, this fan-favorite exhibition takes place on a 9-hole course nestled within the Augusta National grounds. Though its tone is far more relaxed than the main event, the Par 3 Contest is steeped in its own rich history and lore.


A Legacy of Fun (and Family)

The idea was the brainchild of legendary Augusta National Chairman Clifford Roberts, who envisioned a more casual, fan-friendly event that would complement the seriousness of the tournament itself. The course, designed by George Cobb in collaboration with Roberts, features holes ranging from 70 to 140 yards, wrapping around a series of picturesque ponds and creeks.

What sets the contest apart is the joy. It’s not uncommon to see legends of the game handing off putters to their grandkids or teeing off with their children. Many players invite their families to serve as caddies, often clad in the iconic white Augusta jumpsuits. These moments create some of the week’s most heartwarming and viral images—tiny toddlers sinking putts, Hall of Famers laughing with their spouses, and multi-generational bonding that transcends the game itself.

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Star Power and Special Moments

Over the years, the Par 3 Contest has produced unforgettable highlights. In 2008, Gary Player, at 73 years old, aced the 7th hole. In 2015, Jack Nicklaus hit a hole-in-one at the age of 75—adding to a staggering total of over 100 aces recorded during the event’s history.

It’s also become an informal showcase of golf’s greatest legends. In many years past, you might see Arnold Palmer, Jack Nicklaus, and Gary Player—collectively known as the “Big Three”—sharing laughs and swinging side by side. Today, stars like Tiger Woods, Rory McIlroy, and Jordan Spieth keep the spirit alive, bringing their kids, friends, or even celebrities along for the ride.


The Par 3 Curse

Despite the fun, there’s one unspoken truth players know all too well: No winner of the Par 3 Contest has ever gone on to win The Masters in the same year.

Call it superstition or coincidence, but many contenders intentionally avoid trying too hard to win the Wednesday event. They’ll joke about laying up on par-3s or missing short putts on purpose. For those laser-focused on the green jacket, taking home the crystal trophy from Wednesday might feel like a kiss of death.


More Than Just a Sideshow

While it’s technically an exhibition, the Par 3 Contest captures something that often gets lost in elite competition: pure joy. It’s a chance for players to breathe, fans to connect, and Augusta National to showcase its softer side. In an event known for its rigid traditions and rules, this one feels like a sweet exhale before the storm.

Whether it’s a child’s first swing, a legend’s final walk, or a spontaneous hole-in-one, the Par 3 Contest continues to add magic to Masters week—reminding us all that golf, at its heart, is a game to be enjoyed.



Final Thoughts

The Masters Par 3 Contest might not crown a green jacket winner, but it wins hearts year after year. It’s living proof that in a sport built on precision and patience, there’s still plenty of room for fun, family, and a little bit of luck.


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What’s Your Style? 100 Years of Golf Fashion

Dress to score!

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Golf attire has undergone significant transformations over the centuries, evolving from formal, restrictive clothing to today’s stylish, performance-oriented apparel.

Before 1920

Originating in the cold, windy landscapes of Scotland, early golfers dressed primarily for warmth and protection. Typical attire included full tweed suits, often accompanied by waistcoats and neckties. Knickers, resembling knee breeches, were common, paired with high socks and sturdy leather shoes. Hats varied from pork-pie styles to wide-brimmed designs. While functional against harsh weather, this layered clothing restricted movement, impacting players’ swings.

1920s – 1960s

As golf gained popularity in the United States, attire began to reflect contemporary fashion trends. The 1920s introduced plus-fours—knickers extending four inches below the knee—paired with two-toned shirts and, occasionally, ties. In cooler conditions, players opted for knitted wool cardigans or Norfolk jackets. The 1930s saw a shift to lighter fabrics, with short-sleeved knitted shirts and slacks becoming common. Outerwear like the Eisenhower jacket and cardigan sweaters with bell-shaped sleeves allowed greater freedom of movement. Footwear evolved to feature sturdy leather shoes with spikes, enhancing grip on the course.

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1960s – 2000

The 1960s marked a departure from muted tones, embracing vibrant colors such as greens, blues, and reds. Bold tops contrasted with lighter trousers or shorts, reflecting the era’s fashion sensibilities. Public figures like President John F. Kennedy popularized “Go to Hell” pants—colorful, shorter trousers in eye-catching hues. Recognizing the growing market, brands like FootJoy, Adidas, Nike, Polo Golf Ralph Lauren, and Ashworth launched dedicated golf apparel lines. However, endorsements by celebrity players remained understated during this period.

Since 2000

By the late 1990s, golf had cemented its status among top U.S. sports, leading to lucrative endorsements and a surge in golf club memberships. The game’s evolving dynamics emphasized athleticism, precision, and speed, necessitating advancements in attire. Lightweight, comfortable, and elegant clothing became the norm. Colorful, collared cotton T-shirts paired with tan or khaki shorts or trousers dominated the fairways. Headwear transitioned to pork-pie shapes and baseball caps, while footwear saw a shift from traditional leather to sporty designs from brands like Nike and Adidas.

After 2010

The past decade has witnessed a significant shift in golf fashion, influenced by broader cultural trends and technological advancements. The rise of athleisure blurred the lines between sportswear and casual wear, leading to the incorporation of jogger-style pants, hoodies, and stretchy, moisture-wicking materials in golf attire. Brands like Lululemon and Under Armour introduced high-performance golf wear suitable both on and off the course. Collaborations with streetwear labels injected a youthful energy into the sport, attracting a new generation of players. Additionally, sustainability became a focal point, with companies like Reflo producing apparel from recycled materials, reflecting a growing environmental consciousness among consumers. citeturn0search26

This evolution of golf attire mirrors the sport’s journey from its traditional roots to a modern, inclusive game that embraces both style and functionality.

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