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Augusta National Embraces Technology to Grow the Game and Improve the Fan Experience

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If you are not familiar with the Masters app, you’re missing out on the best digital experience in golf. Augusta’s award winning application is the benchmark against which all other golf apps are compared. Many quite negatively. Golf fans sing its praises for four days every April.

But did you know that Augusta National, with its strict attention to tradition and lock step rules, is the leader in both in expanding their reach to the next generation of golfers and bringing new technology to the golf world? For ten years Augusta has hosted the national finals of the Drive, Chip and Putt competition, inviting golfers as young as 7 to have a lifetime experience on their hallowed grounds. Five years ago they began hosting the Augusta Women’s Amateur Championship. The top amateur woman from around the world, whether or not they make the 36 hole cut get to play the course the week before the Masters. How many of us would give a body part to get to play Augusta ever, much less the week before the major championship? These two events demonstrate to even a casual observer of Augusta’s commitment to grow the game.

Behind the scenes ANGC does so much more. Patrons (the rest of the world calls them fans but this is one of those ANGC traditions) are strictly prohibited from bringing cameras and phones to the property on tournament days. Instead, the Masters sends out countless photos and videos to keep their fans engaged. Where do they post them? The 1.5 million Masters’ followers on X saw Tiger’s birdie on the 1st moments after he holed the putt. And the Masters doesn’t just post to X. They have another 1.5 million followers on Meta. 250,000 on YouTube.

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What came as a surprise to this 52 year old is that genteel Augusta has 500,000 subscribers (or is it followers? I have zero frame of reference) on TikTok! ANGC produces content solely for their TikTok audience. Obviously the average TikTok users are part of a much younger generation. Their content isn’t your typical “look at me I’m dancing in public” content either. A drone flyover of Amen Corner earlier this week garnered millions of views.

While those who use the app already appreciate their ground breaking ability to watch every shot taken by any golfer they choose throughout the event, this season the Masters has brought forth two more innovations to improve the fan experience.

The days of the slow motion view of the player’s tee shot with the guys in the booth breaking it down will look like SD TV in the 4k era. This year, in connection with GolfTec, viewers will see “optimotion technology”. This 3D enhanced product allows the audience to see precisely how the golfer moves to a degree and how much weight shifts at what precise moment on the backswing, prior to impact, etc. This is probably the future of golf instruction which will make amateurs better players and enjoy the game more. Growing the game.

The most interesting innovation this year is the collaboration with IBM watsonx. This use of AI will allow users of the Masters app to see every stat and every projection for every shot by every golfer on the course. Using 8 years of data and lasers located on the property, the AI can generate the precise probabilities for any circumstance. For example, a tee shot from the first group today came to rest on the pine straw left of the first fairway. “Hole Insights”, taking into consideration the hole location, immediately projected that the player had a 52% chance of parring the hole and a 48% chance of making a bogey. I’m amazed. This is something that I will be playing with the rest of this weekend. Additionally, the AI will also generate narration (in both English and Spanish) for any clips a fan wishes to view. This should definitely appeal to a wide audience. Growing the game.

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One of the Greatest Putts in U.S. Open History?

JJ Spaun’s 64-Foot Walk-Off

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When JJ Spaun stood over a 64-foot birdie putt on the 72nd hole of the 2025 U.S. Open at Oakmont, few could have predicted what would come next. The ball meandered across the slick green, trickling over every contour, picking up speed at the crest, and then—like it had GPS—dropped center cup. Spaun dropped his putter, raised his arms, and the crowd erupted. With that single stroke, he claimed his first major title in one of the most dramatic finishes in U.S. Open history.

But how does Spaun’s putt stack up against other legendary finishes in the tournament’s storied past? Let’s break down some of the most iconic moments and see where this one lands.


1. Payne Stewart – 1999 U.S. Open at Pinehurst

Perhaps the most iconic putt in U.S. Open history came from Payne Stewart, who nailed a 15-footer for par on the 18th to win by one over Phil Mickelson. The pose—fist pump and outstretched leg—has since been immortalized in a statue at Pinehurst. What made it legendary wasn’t just the putt—it was the context: Stewart’s final major before his tragic death just months later.

Verdict: Iconic and emotional. Spaun’s putt was longer, but Stewart’s was more poetic.


2. Tiger Woods – 2008 U.S. Open at Torrey Pines

Woods drained a 12-foot birdie on the 72nd hole to force a playoff with Rocco Mediate—while basically playing on one leg. That tournament went to sudden death after an 18-hole playoff, and Tiger prevailed. This was peak Tiger drama, pain and all.

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Verdict: Spaun’s putt was longer, but Tiger’s win was sheer willpower and mystique.


3. Jack Nicklaus – 1972 U.S. Open at Pebble Beach

With a 1-iron shot that hit the flagstick on 17 and a crucial birdie putt on 18, Jack sealed a dominant win. His precision and timing under pressure showed why he’s the GOAT.

Verdict: Not a putt for the win, but a signature finishing statement from Jack. Spaun’s was more electric in terms of pure putter drama.


4. Ben Hogan – 1950 U.S. Open at Merion

Hogan’s 1-iron into the 18th fairway and the par to force a playoff—just 16 months after a near-fatal car crash—remain legendary. He won the playoff and completed one of golf’s great comeback stories.

Verdict: Larger-than-life comeback. Spaun’s putt had more flair, but Hogan’s win was heroic.


5. JJ Spaun – 2025 U.S. Open at Oakmont

Let’s not underestimate what Spaun accomplished. The pressure was immense. He wasn’t the favorite. And on the most treacherous greens in golf, he buried a 64-foot bomb—a putt most players would be happy to lag to within 5 feet—to win the U.S. Open outright.

Verdict: For distance, surprise, and drama, Spaun’s putt may be the most shocking winning stroke in U.S. Open history.


Final Thoughts

JJ Spaun may not have the résumé of a Nicklaus or Woods, but for one Sunday afternoon in June 2025, he created a moment that will live in golf lore forever. Spaun’s putt was longer than Stewart’s, more unexpected than Tiger’s, and more dramatic than any final-hole finish in recent memory.

In terms of pure clutch putting? It might just be the greatest walk-off in U.S. Open history.


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Meet The Canadian Open Qualifier Tied To ClickIt Golf!

“This week was incredible,” he said. “A dream come true.”

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Josh Goldenberg doesn’t plan to quit his day job. But he had a great time dabbling in his old career.

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He gave up on pro golf, then qualified for his first PGA Tour event.

Read the full story here
https://golf.com/news/josh-goldenberg-rbc-canadian-open/?amp=1

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Scheffler vs. DeChambeau: A Tale of Two Golf Giants

A Clash of Styles in Modern Golf

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In the ever-evolving world of professional golf, few rivalries capture the contrast of style and substance like Scottie Scheffler versus Bryson DeChambeau. While both have claimed massive wins and global headlines, their paths to success and how they play the game couldn’t be more different. Here’s a deep dive into their strengths, weaknesses, career highlights, and what makes each stand out in today’s competitive landscape.

Backgrounds and Styles

Scottie Scheffler
The Dallas-born Scheffler embodies a classic, workmanlike approach to golf. Known for his calm demeanor, efficient swing, and remarkable consistency, Scheffler has risen to the top of the world rankings with little flash but elite-level substance. His game is built on balance, precision, and one of the most reliable tee-to-green performances the sport has seen in years.

Bryson DeChambeau
Nicknamed “The Scientist,” DeChambeau has taken an analytical and experimental approach to the game. He’s redefined physical fitness in golf, adding serious bulk to increase driving distance. Known for using single-length irons and obsessing over launch angles and biomechanics, Bryson is a true disruptor. His aggressive style polarizes fans and analysts, but it undeniably commands attention.

Strengths

Scheffler

  • Tee-to-Green Excellence: Leads the PGA Tour in strokes gained tee-to-green.
  • Consistency: Rarely misses cuts and often finishes in the top 10.
  • Short Game: Exceptional touch and creativity around the greens.
  • Mental Game: Composed under pressure; rarely rattled.

DeChambeau

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  • Driving Distance: One of the longest hitters in the game; regularly over 320 yards.
  • Innovation: Willing to take unconventional approaches for marginal gains.
  • Power Play: Dominates par 5s and shortens long courses with his length.
  • Confidence: Self-belief and boldness to attempt shots most won’t.

Weaknesses

Scheffler

  • Putting: Historically his weakest stat, though he’s shown improvement.
  • Media Presence: More reserved; lacks the big personality that moves the needle for fans and brands.

DeChambeau

  • Inconsistency: Can be volatile—either dominating or struggling.
  • Course Management: Aggressiveness sometimes leads to trouble.
  • Injury Risk: His physical transformation has come with some health setbacks.

Biggest Wins

Scottie Scheffler

  • The Masters (2022)
  • The Players Championship (2023)
  • Multiple WGC and Signature Events
    As of 2025, Scheffler has claimed over 10 PGA Tour titles and continues to rack up top finishes in majors and elite events.

Bryson DeChambeau

  • U.S. Open (2020)
  • Arnold Palmer Invitational (2021)
  • Multiple LIV Golf Wins
    DeChambeau made headlines by joining LIV Golf, where he’s claimed multiple high-stakes victories, including a team championship and a dominant individual LIV win in 2023.

Career Earnings

Scheffler:
Over $50 million in PGA Tour earnings alone, with additional income from endorsements like Nike, TaylorMade, and Rolex.

DeChambeau:
Estimated $60–$80 million, largely boosted by a reported $100+ million LIV Golf contract and additional prize money. His endorsements have shifted due to his controversial LIV move, but he remains a marketable figure.

Similarities

Both are U.S.-born and played collegiate golf (Scheffler at Texas, DeChambeau at SMU).

Each has reached the top 10 in the Official World Golf Ranking.

Both have won majors and represented the U.S. in Ryder Cups.

Each has shown a willingness to be different—Scheffler through quiet dominance, DeChambeau through outspoken innovation.

Key Differences

TraitScottie SchefflerBryson DeChambeau
Playing StyleTraditional, consistentAggressive, experimental
Physical TransformationMinimalExtreme (bulk and strength)
EquipmentStandard setupSingle-length irons
Public PersonaReserved, groundedOutspoken, controversial
Tour AffiliationPGA Tour loyalistLIV Golf convert

Final Thoughts

Scheffler and DeChambeau represent two archetypes in modern golf: one a quiet technician, the other a showman scientist. Whether you admire Scottie’s stoic efficiency or Bryson’s radical reinvention, both are changing the game in their own way. And in a sport where individuality meets performance, there’s room—and demand—for both.

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