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The Elephant in the Room is $40 Million Dollars!
Let’s be honest…There are far more questions than answers right now on the new PGA bonus program the Tour is calling its Player Impact Program, which will be known going forward as the PIP. That’s right, we made it an acronym. That’s how we do!
What is the PIP:
Well, first It’s worth noting that the tour did not publicly announce the program. That’s right, a silent roll out of a HUGE bonus program paying out a whopping $40 million to select 10 players deemed to do the most to boost publicity and engagement for the game and the PGA Tour. The news rather was broken by Golfweek and then confirmed by tour officials. That got us thinking…Why? Why the hush hush, this is a big deal! Maybe because the idea was to reward the one percenters? Maybe because they weren’t sure how it would be received. Either way, it feels a little hush hush and begs the question…what’s the deal with this and why is it important to the tour?
All that being said, we have a few questions:
1. Where is the tour getting this lump sum of stashed loot?
Its not like it’s a few grand laying around, its $40 million! As it stands, there’s no corporate sponsor and there’s not likely to be one, if only because Fred Smith, the CEO of FedEx, which has invested hundreds of millions of dollars in the tour dating to 2007, would probably lose his mind if PGA Tour Commissioner Jay Monahan stood up and proudly proclaimed a new multi-million-dollar corporate partnership (Think Elon Musk) in order to pay 10 players millions of dollars.
2. As it is, I am curious how in the heck FedEx, whose contract with the tour runs for the next 6 years, will react to a new program that rewards players for being – wait for it…popular?
Flawed as the FedEx Cup playoff system is, the hundreds of millions the company has invested has incentivized the top players to keep playing through the end of the summer. In years past, many would simply take a break or “mail it in” after the last major championship is over. To be fair, that was precisely the point when then-commissioner Tim Finchem negotiated FedEx to sign on in the first place. FedEx and the PGA Tour are in bed so deep that the FedEx logo is imbedded in the floor of the lobby inside the tour’s new multi-million-dollar headquarters.
3. Here’s the catch: the tour laid off about 50 employees last summer in the midst of the pandemic.
Now, however, they apparently have $40 million laying around to spend on 10 of its wealthiest players. Essentially saying: “We will just go ahead and chip off what we need of the gold bar and close up the old safe when we’re done”. Now, we are not getting political here, but It’s also worth noting that the tour would not move the Tour Championship out of Atlanta in the wake of the Georgia legislature passing a controversial voting-rights bill because leaving the area would harm local charities. Sooooo, why couldn’t the tour take a chunk of that $40 million, give it to the charities it benefits in the Atlanta region and move the tournament someplace else? Not saying that’s what should have been done, but it is worth an argument that Major League Baseball did exactly that when it announced it was moving the All-Star game out of Atlanta soon after the bill was passed?
4. Therein lies the next question: Why spend $40 million this way anyway?
Aren’t there a myriad of other, more worthwhile things, the money could can be used for other than handing out millions to a small group of men who are already multi-millionaires? The tour constantly cites its charitable giving—which to be completely fair is very generous and quite substantial. This is not an indictment on the tour but rather an open letter asking the question couldn’t all or some of that $40 million be better spent? Maybe give more to charity, Maybe support local junior golf initiatives, Maybe supporting families affected by Covid-19, shoot I can think of a dozen or so other ways to spend such a nest egg. There’s no such thing as enough when it comes to charities, especially nowadays in the wake of the pandemic.
MORE: Tour pros reaction to PGA Tour bonus pool: ‘There’s a little bit of envy’
Here’s an idea: The tour could use some of the money to increase purses at some of its lower-profile tournaments, where the bigger names don’t show up, alluring some bigger names and thus increasing interest amongst the golf community, better TV ratings and overall better golf. Right now, there are four major championships, three playoff events, four WGCs and the Players Championship that stars are expected to play. That’s 12 tournaments in 52 weeks. Really? That essentially means a top player only needs to play three more times to meet his minimum of 15 events per year. While I love incentives, The PIP does nothing to encourage the tour’s stars to play in more tournaments, or tournaments that could use their needle-moving power.
It seems obvious the PIP is simply a reaction to the threat of the proposed Premier Golf League, which was first publicly discussed a year ago. The PGL model calls for 18 events in a season for huge money (reportedly $240 million) each year. But despite all of the financial enticements, a handful of top-ranked players, including Rory McIlroy and Brooks Koepka, have already went on record saying they weren’t interested, stymieing the tour’s launch.
The very idea of the PGL clearly scared the tour, and in my humble opinion, the PIP appears to be a direct response to that concept: If we give top players millions for doing nothing on top of the millions they are already making, they won’t be tempted by the “currently conceptual” PGL. It’s an overreaction to something that doesn’t even exist at the moment.
That said, it’s worth noting who might be among the 10 players in line this year to receive the $40 million in bonuses the tour is going to hand out.
Presumably Tiger Woods is No. 1 on the list (because the tour hasn’t made any ranking public) even though he is recovering from his horrific car accident. Woods is often the most mentioned on social-media platforms that the tour proposes to use to measure, and I am finger quoting here, “impact”. If that’s the case, he still arguably receives more attention than anyone who is actually playing golf right now.

Kevin C. Cox/Getty Images
Here is what Tiger has done to the game…Years ago, when Woods was the No. 1 player in the world by leaps and bounds, Tommy Roy, NBC’s longtime golf executive producer, told me that a survey the network had done asked viewers this question: “Would you rather watch any other player hitting a shot or watch Tiger Woods leaning on his bag waiting for his turn to play?” According to Roy, 45 percent of viewers said they’d rather watch Woods talk club selection with then-caddie Steve Williams.
Woods is 45 now and no one knows if he will ever play in a PGA Tour event again, I for one believe we will see him peg it in 2022. Even with that there are still legions of fans who would rather read one of his tweets than watch Stewart Cink win at Hilton Head—all due respect Cink, whose comeback story is truly inspiring.
Now, guess who probably should be No. 2 on the list, if popularity is the measure? How about Charlie Woods. OK, he’s not eligible (yet) but think about the interest his presence at the PNC Challenge last December created among the media, TV, print, digital, social and otherwise. Of course, I’m kidding that Charlie should be paid for the engagement he helped bring the tour, but I bring him up to make the point that paying competitive athletes (or their children) based on popularity is ludicrous.
MORE: These are funny social-media posts from pros already gunning for the tour’s bonus pool cash
You know who else is clearly in the top 10, perhaps the top five? Rickie Fowler. Yes, I said it. Captain Orange. He is currently ranked 109th in the world and 128th on the FedEx points list. Remember, this isn’t about playing well, it’s about being popular. Fowler hasn’t been seen in a late group on Sunday in a long time, but he’s still on TV selling product non-stop and has a strong social-media presence. Plus, he’s a genuinely nice guy. Everyone loves Rickie, regardless of his struggles inside the ropes.
Bryson DeChambeau, aka Popeye, the sailor man, as well as Brooks Koepka, aka Brooksie would both certainly make the list for their feud and the attention it drew on social media. Bryson also won the U.S. Open last September, he now looks like a young Arnold Schwarznegger and could probably compete with Kyle Berkshire for length.
DJ, Rory, Spieth, Lefty (yes, at almost 51 Phil Mickelson) JT are likely to crack the list. Adam Scott? Perhaps given his appeal among men and women and his playoff finish at the Wyndham. Patrick Reed? Well, lets not get ahead of ourselves…Probably not so much unless it is during a Ryder Cup week and American fans are chanting, “USA,” every time he holes a putt. Then we love you Patrick any other week, not so much.
What about Masters champion Hideki Matsuyama? If this was Japan, he would be No. 1 by a massive margin. But it’s not. Collin Morikawa, the PGA champion and probably the best young player in golf? Maybe, maybe not. He’s just a superb player, an extremely bright guy and personable as they come. But he’s not big on social media. Get cracking Colin!
The larger point isn’t so much who will or will not be on the list. It’s the question again of why spend $40 million to make a bunch of very rich guys richer? To get them to sign more autographs or go on social media more often? Seriously? It’s flailing at an opponent who doesn’t even exist at the moment. It is just about the worst idea since New Coke. With luck, it will go away just about as quickly. Bye Felicia!
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A Field Guide to the 5 Types of Golfers You’ll Meet on a Public Course
Discover the 5 types of golfers you’ll meet on every public course in this humorous field guide. From the Speed Demon to the Social Butterfly, learn to appreciate the diversity of the game.
Golf is a beautiful game, man. It’s you, the course, and the universe all coming together in perfect harmony. Well, that’s the idea anyway. But if you’ve spent any time on a public course, you know that the reality is a bit more… colorful. Every round is like a safari through the wild kingdom of golf, where you’ll encounter a fascinating array of characters, each with their own unique approach to the game. Today, we’re going to explore the five most common species you’ll find on any public course. Consider this your field guide to the golf course ecosystem. No judgment here—just observations from a fellow traveler on this crazy journey we call golf.
The Speed Demon: “Ready Golf” Taken to the Extreme
You know this golfer the moment you see them. They’re practically jogging between shots, their golf cart in a perpetual state of motion, and they’ve already hit their approach shot before you’ve finished marking your ball on the green. The Speed Demon believes that golf should be played at the pace of a track meet, and they have zero patience for anyone who doesn’t share their urgency.
Here’s the thing about the Speed Demon: they’re not necessarily wrong. Slow play is a real problem, and their heart is in the right place. But somewhere along the way, they’ve confused efficiency with chaos. They’re hitting shots while still catching their breath, rarely taking time to read putts properly, and constantly looking over their shoulder to see if anyone is behind them. The irony is that all this rushing usually leads to more mistakes, which means more shots, which means… well, you get the idea.
How to coexist: If you’re paired with a Speed Demon, just let them play through if possible. They’ll be happier, you’ll be happier, and everyone can play at their own pace. If playing through isn’t an option, just do your best to keep up without sacrificing your own game. Remember, golf is supposed to be enjoyable, not a race.
The Analyst: Paralysis by Over-Analysis
On the opposite end of the spectrum, we have the Analyst. This golfer approaches every shot like they’re defending a doctoral thesis. They’ve got a rangefinder, a yardage book, a notebook, and possibly a weather station. They’re checking wind speed, calculating slope, considering barometric pressure, and consulting their swing thoughts checklist before every single shot. A simple eight-foot putt becomes a fifteen-minute expedition into the mysteries of green reading.
The Analyst is usually a genuinely nice person who loves the game deeply. They’ve read every instruction book, watched every YouTube video, and they’re absolutely convinced that the secret to great golf lies in perfect preparation. The problem is that all this analysis leads to paralysis. By the time they’ve finished calculating everything, they’re so wound up that the actual swing becomes an afterthought.
The lesson here: There’s a balance between preparation and overthinking. A little pre-shot routine is great, but at some point, you’ve got to trust your instincts and let it fly. As I like to say, be the ball. Don’t calculate the ball, don’t analyze the ball—just be the ball.
The Optimist: Hope Springs Eternal
The Optimist is perhaps my favorite character on the golf course. This is the golfer who pulls out the driver on every hole, regardless of the situation. Narrow fairway with water on both sides? Driver. Dogleg that requires a layup? Driver. Par three? Well, maybe not, but they’re thinking about it. The Optimist believes that this shot, right now, is going to be the one where everything clicks. Never mind that the last ten drives went sideways—this one is going to split the fairway.
What I love about the Optimist is their unshakeable belief in possibility. They’re not delusional; they’re hopeful. They know they’ve hit great shots before, and they believe they can hit them again. Sure, they might be in the trees more often than the fairway, but they’re having fun, and they never let a bad shot ruin their day. In a game that can be brutally humbling, there’s something admirable about maintaining that kind of positive attitude.
The wisdom: We could all learn something from the Optimist. Golf is hard enough without beating yourself up over every mistake. Embrace the challenge, believe in your ability, and remember that the next shot is always an opportunity for redemption.

The Technician: Equipment Is Everything
The Technician shows up to the course looking like they just walked out of a PGA Tour equipment truck. They’ve got the latest driver, a perfectly fitted set of irons, a putter that costs more than most people’s rent, and a golf bag that could double as a small apartment. They’re constantly tinkering with their setup, adjusting loft settings, changing shafts, and experimenting with different grips. If there’s a new piece of technology on the market, the Technician has already ordered it.
Now, don’t get me wrong—good equipment matters. But the Technician has fallen into the trap of believing that the right gear is the solution to all their problems. They’re convinced that if they can just find the perfect combination of clubs, their game will magically transform. The reality, of course, is that equipment can only do so much. At some point, you’ve got to actually hit the ball.
The reality check: Equipment is important, but it’s not everything. A great golfer can shoot a good score with a mediocre set of clubs, while a mediocre golfer will still struggle with the best equipment money can buy. Focus on fundamentals first, and let the equipment support your game rather than define it.
The Social Butterfly: Golf Is a Party
Finally, we have the Social Butterfly. For this golfer, the actual game of golf is almost secondary to the social experience. They’re here to hang out with friends, tell stories, share a few laughs, and maybe hit a golf ball occasionally. They’ve got snacks, beverages, and a Bluetooth speaker playing classic rock. They’re having the time of their life, and their scorecard is more of a suggestion than an actual record.
The Social Butterfly reminds us of an important truth: golf is supposed to be fun. Yes, it’s a competitive game, and yes, we all want to play well. But at the end of the day, it’s also about spending time outdoors with people you enjoy. The Social Butterfly has figured out how to keep the game in perspective, and there’s something beautiful about that.
The balance: You can be competitive and still have fun. You can care about your score and still enjoy the company of your playing partners. The best rounds are the ones where you play well and have a great time doing it. Don’t take yourself so seriously that you forget to enjoy the journey.

The Truth About Golf Course Characters
Here’s the beautiful thing about all these different types of golfers: they’re all valid. There’s no single “right” way to play golf. Some people love the competition, others love the social aspect, and some just love being outside on a beautiful day. The key is to find your own path and respect that others are on their own journey.
I’ve been all of these golfers at different times in my life. I’ve been the Speed Demon rushing through a round because I had somewhere to be. I’ve been the Analyst overthinking every shot. I’ve been the Optimist pulling driver when I should have hit an iron. And I’ve definitely been the Social Butterfly, more interested in the conversation than the scorecard. The game has room for all of us.
Embrace the Diversity
The next time you’re on the course and you encounter one of these characters, take a moment to appreciate them. They’re part of what makes golf such a rich and interesting game. Sure, the Speed Demon might be a little intense, and the Analyst might slow things down, but they’re all out there trying to figure out this impossible game, just like you.
Golf is a mirror. It reflects who we are, our strengths and weaknesses, our hopes and frustrations. These different types of golfers are really just different aspects of the human experience, all playing out on eighteen holes of grass. And that, my friends, is pretty cool.
So which type of golfer are you? Or maybe you’re a combination of several? Share your thoughts in the comments below, and let’s celebrate the beautiful chaos that is public course golf. After all, it’s just a game, and we’re all just trying to have a good time out there. Be the ball, people. Be the ball.
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The Queens of the Links: How a 1920s Rivalry Forged the Modern Game
A New Look at the Match That Changed Everything.
In the annals of sport, certain rivalries transcend the simple tabulation of wins and losses to become something more—a cultural flashpoint, a testament to human potential, or, in the case of Stephen Proctor’s meticulously researched new book, Matchless, a quiet revolution played out on the windswept links of Britain and America. Proctor, who has previously chronicled the early days of the game, here turns his lens toward the 1920s, an era he frames as the “transformative age for women’s golf”.
At the heart of the narrative are two women who stood as “Empresses of Golf”: the British technician Joyce Wethered and the American competitor Glenna Collett. To read Proctor’s account is to realize that Wethered and Collett were to their era what Jones and Hagen were to theirs—perhaps even more, given the societal “patriarchal world” they were navigating while suffragettes fought for the right to vote just a year before their most famous duels.
Proctor is at his best when reconstructing the high-stakes drama of the 1929 British Ladies’ Championship at St. Andrews. He captures the “frenzied scene” where businesses declared half-day holidays so the Scottish public could witness the final 18 holes. The match itself was a masterpiece of fluctuation: Collett went out in a “scintillating 34,” a score Bernard Darwin—the dean of golf writers—called “overwhelming golf worthy of any male champion”. Yet, Wethered’s “imperturbable temperament” allowed her to claw back from five down to secure a victory that Darwin eventually found himself “at a loss for words” to describe.
What makes Matchless particularly relevant for the modern reader is Proctor’s insistence on the sheer quality of the play. He reminds us that in 1925, Troon was set at 6,415 yards—longer than the setup for the 2024 U.S. Women’s Open a century later. Playing from these “back tees,” Wethered and Collett repeatedly posted scores in the mid-70s, marks that were “unthinkably low for women” at the time and competitive with the men’s Open Championship records of the era.
The book also serves as a vital historical bridge. Proctor traces the lineage of the women’s game back to 1738, when “Charming Sally” won a match at Bruntsfield Links while her husband carried her clubs. He highlights the indispensable work of Issette Pearson, the “despotic” force who founded the Ladies’ Golf Union in 1893 to establish a uniform code of rules and handicapping long before the men’s game achieved similar cohesion.
Proctor’s prose is elegiac, particularly when discussing the “enduring legacy” of these two women who lived to great ages—Collett to 85 and Wethered to 96—but never outlived the legend they created on the Old Course. He concludes by noting that their performance remains, even a century later, “the greatest women’s golf match ever played”.
For the historian, Matchless is a rigorous addition to the library; for the enthusiast, it is a stirring reminder that the “manifest genius” of the game knows no gender. Proctor has not just written a sports book; he has recovered a lost chapter of excellence that, like a perfectly struck iron shot, rings true long after the follow-through.
Pick up your copy of Matchless today.
“Matchless” by Stephen Proctor is published by Arena Sport, an imprint of
Birlinn Limited.
Rating: ★★★★½ out of 5
Ms. Lexi the Golf Guru is a golf enthusiast, instructor, and advocate for inclusion in the game. When she’s not on the course, she can usually be found with her nose in a book, because great stories, like great golf shots, can change everything.
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The Ultimate Guide to Buying Used Golf Clubs
Save money and play better golf with our ultimate guide to buying used golf clubs. Learn where to find the best deals and what to look for to build a quality bag on a budget.
Let’s be honest, golf can be an expensive hobby. Between green fees, balls, and the latest and greatest gear, the costs can add up quickly. But what if I told you that you could build a high-performing bag without breaking the bank? The secret lies in the world of used golf clubs. In this guide, we’ll explore the ins and outs of buying used clubs, helping you find fantastic deals on quality equipment.
Why Buy Used? The Smart Golfer’s Advantage
Besides the obvious cost savings, buying used golf clubs has several other benefits. For one, you can often get clubs that are only a season or two old for a fraction of their original price. This means you can play with premium technology without the premium price tag. Additionally, buying used is a great way to experiment with different brands and models to find what truly works for your game without a major financial commitment.
Where to Find the Best Deals on Used Golf Clubs
Navigating the second-hand market can be tricky, but there are several reputable places to find great deals on used clubs.
Online Retailers
Websites like Callaway Pre-Owned, GlobalGolf, and 2nd Swing are fantastic resources. They offer a massive selection of clubs from all major brands, and they often provide detailed descriptions and condition ratings. Plus, they usually offer a trial period or return policy, which takes a lot of the risk out of buying online.
Local Golf Shops and Play It Again Sports
Don’t overlook your local golf shops. Many of them have a used club section, and the staff can often provide valuable insights and recommendations. Similarly, stores like Play It Again Sports can be a goldmine for used equipment, especially for beginner and intermediate players.
eBay and Facebook Marketplace
For the truly adventurous bargain hunter, eBay and Facebook Marketplace can offer some of the best deals. However, be prepared to do your homework. Scrutinize the pictures, ask the seller questions, and be wary of deals that seem too good to be true. Always check the seller’s ratings and reviews before making a purchase.

What to Look For When Buying Used Clubs
When you’re inspecting a potential purchase, here are a few key things to look for:
•Grips: Check for excessive wear, cracking, or slickness. Worn-out grips will need to be replaced, which can add to the overall cost.
•Shafts: Inspect the shafts for any dents, dings, or signs of rust. These can affect the club’s performance and durability.
•Clubfaces: Look for any major dings, deep scratches, or excessive wear on the grooves. Minor cosmetic blemishes are fine, but significant damage can impact how the ball comes off the face.
•Authenticity: Be cautious of counterfeit clubs, especially when buying from individual sellers. If a deal seems too good to be true, it probably is. Stick to reputable sellers and be wary of clubs with blurry logos or unusual paint fills.
The Hacker’s Playbook for Buying Used
•Know Your Specs: Before you start shopping, have a general idea of what you’re looking for in terms of shaft flex, loft, and club model.
•Be Patient: Don’t rush into a purchase. The used club market is constantly changing, so be patient and wait for the right deal to come along.
•Don’t Be Afraid to Haggle: Especially when buying from individual sellers, don’t be afraid to negotiate on the price.
Buying used golf clubs is a smart way to save money and build a bag that you love. With a little bit of research and a keen eye for detail, you can find some incredible deals on high-quality equipment. Have you had success buying used clubs? Share your best finds in the comments below!
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