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The Elephant in the Room is $40 Million Dollars!

Published

3 years ago

August 18, 2021

Let’s be honest…There are far more questions than answers right now on the new PGA bonus program the Tour is calling its Player Impact Program, which will be known going forward as the PIP. That’s right, we made it an acronym. That’s how we do!

What is the PIP:

Well, first It’s worth noting that the tour did not publicly announce the program. That’s right, a silent roll out of a HUGE bonus program paying out a whopping $40 million to select 10 players deemed to do the most to boost publicity and engagement for the game and the PGA Tour. The news rather was broken by Golfweek and then confirmed by tour officials. That got us thinking…Why? Why the hush hush, this is a big deal! Maybe because the idea was to reward the one percenters? Maybe because they weren’t sure how it would be received. Either way, it feels a little hush hush and begs the question…what’s the deal with this and why is it important to the tour?

All that being said, we have a few questions:

1. Where is the tour getting this lump sum of stashed loot?

Its not like it’s a few grand laying around, its $40 million! As it stands, there’s no corporate sponsor and there’s not likely to be one, if only because Fred Smith, the CEO of FedEx, which has invested hundreds of millions of dollars in the tour dating to 2007, would probably lose his mind if PGA Tour Commissioner Jay Monahan stood up and proudly proclaimed a new multi-million-dollar corporate partnership (Think Elon Musk) in order to pay 10 players millions of dollars.

2. As it is, I am curious how in the heck FedEx, whose contract with the tour runs for the next 6 years, will react to a new program that rewards players for being – wait for it…popular?

Flawed as the FedEx Cup playoff system is, the hundreds of millions the company has invested has incentivized the top players to keep playing through the end of the summer. In years past, many would simply take a break or “mail it in” after the last major championship is over. To be fair, that was precisely the point when then-commissioner Tim Finchem negotiated FedEx to sign on in the first place. FedEx and the PGA Tour are in bed so deep that the FedEx logo is imbedded in the floor of the lobby inside the tour’s new multi-million-dollar headquarters.

3. Here’s the catch: the tour laid off about 50 employees last summer in the midst of the pandemic.

Now, however, they apparently have $40 million laying around to spend on 10 of its wealthiest players. Essentially saying: “We will just go ahead and chip off what we need of the gold bar and close up the old safe when we’re done”. Now, we are not getting political here, but It’s also worth noting that the tour would not move the Tour Championship out of Atlanta in the wake of the Georgia legislature passing a controversial voting-rights bill because leaving the area would harm local charities. Sooooo, why couldn’t the tour take a chunk of that $40 million, give it to the charities it benefits in the Atlanta region and move the tournament someplace else? Not saying that’s what should have been done, but it is worth an argument that Major League Baseball did exactly that when it announced it was moving the All-Star game out of Atlanta soon after the bill was passed?

4. Therein lies the next question: Why spend $40 million this way anyway?

Aren’t there a myriad of other, more worthwhile things, the money could can be used for other than handing out millions to a small group of men who are already multi-millionaires? The tour constantly cites its charitable giving—which to be completely fair is very generous and quite substantial. This is not an indictment on the tour but rather an open letter asking the question couldn’t all or some of that $40 million be better spent? Maybe give more to charity, Maybe support local junior golf initiatives, Maybe supporting families affected by Covid-19, shoot I can think of a dozen or so other ways to spend such a nest egg. There’s no such thing as enough when it comes to charities, especially nowadays in the wake of the pandemic.

MORE: Tour pros reaction to PGA Tour bonus pool: ‘There’s a little bit of envy’

Here’s an idea: The tour could use some of the money to increase purses at some of its lower-profile tournaments, where the bigger names don’t show up, alluring some bigger names and thus increasing interest amongst the golf community, better TV ratings and overall better golf. Right now, there are four major championships, three playoff events, four WGCs and the Players Championship that stars are expected to play. That’s 12 tournaments in 52 weeks. Really? That essentially means a top player only needs to play three more times to meet his minimum of 15 events per year. While I love incentives, The PIP does nothing to encourage the tour’s stars to play in more tournaments, or tournaments that could use their needle-moving power.

It seems obvious the PIP is simply a reaction to the threat of the proposed Premier Golf League, which was first publicly discussed a year ago. The PGL model calls for 18 events in a season for huge money (reportedly $240 million) each year. But despite all of the financial enticements, a handful of top-ranked players, including Rory McIlroy and Brooks Koepka, have already went on record saying they weren’t interested, stymieing the tour’s launch.

The very idea of the PGL clearly scared the tour, and in my humble opinion, the PIP appears to be a direct response to that concept: If we give top players millions for doing nothing on top of the millions they are already making, they won’t be tempted by the “currently conceptual” PGL. It’s an overreaction to something that doesn’t even exist at the moment.

That said, it’s worth noting who might be among the 10 players in line this year to receive the $40 million in bonuses the tour is going to hand out.

Presumably Tiger Woods is No. 1 on the list (because the tour hasn’t made any ranking public) even though he is recovering from his horrific car accident. Woods is often the most mentioned on social-media platforms that the tour proposes to use to measure, and I am finger quoting here, “impact”. If that’s the case, he still arguably receives more attention than anyone who is actually playing golf right now.

Kevin C. Cox/Getty Images

Here is what Tiger has done to the game…Years ago, when Woods was the No. 1 player in the world by leaps and bounds, Tommy Roy, NBC’s longtime golf executive producer, told me that a survey the network had done asked viewers this question: “Would you rather watch any other player hitting a shot or watch Tiger Woods leaning on his bag waiting for his turn to play?” According to Roy, 45 percent of viewers said they’d rather watch Woods talk club selection with then-caddie Steve Williams.

Woods is 45 now and no one knows if he will ever play in a PGA Tour event again, I for one believe we will see him peg it in 2022. Even with that there are still legions of fans who would rather read one of his tweets than watch Stewart Cink win at Hilton Head—all due respect Cink, whose comeback story is truly inspiring.

Now, guess who probably should be No. 2 on the list, if popularity is the measure? How about Charlie Woods. OK, he’s not eligible (yet) but think about the interest his presence at the PNC Challenge last December created among the media, TV, print, digital, social and otherwise. Of course, I’m kidding that Charlie should be paid for the engagement he helped bring the tour, but I bring him up to make the point that paying competitive athletes (or their children) based on popularity is ludicrous.

MORE: These are funny social-media posts from pros already gunning for the tour’s bonus pool cash

You know who else is clearly in the top 10, perhaps the top five? Rickie Fowler. Yes, I said it. Captain Orange. He is currently ranked 109th in the world and 128th on the FedEx points list. Remember, this isn’t about playing well, it’s about being popular. Fowler hasn’t been seen in a late group on Sunday in a long time, but he’s still on TV selling product non-stop and has a strong social-media presence. Plus, he’s a genuinely nice guy. Everyone loves Rickie, regardless of his struggles inside the ropes.

Bryson DeChambeau, aka Popeye, the sailor man, as well as Brooks Koepka, aka Brooksie would both certainly make the list for their feud and the attention it drew on social media. Bryson also won the U.S. Open last September, he now looks like a young Arnold Schwarznegger and could probably compete with Kyle Berkshire for length.

DJ, Rory, Spieth, Lefty (yes, at almost 51 Phil Mickelson) JT are likely to crack the list. Adam Scott? Perhaps given his appeal among men and women and his playoff finish at the Wyndham. Patrick Reed? Well, lets not get ahead of ourselves…Probably not so much unless it is during a Ryder Cup week and American fans are chanting, “USA,” every time he holes a putt. Then we love you Patrick any other week, not so much.

What about Masters champion Hideki Matsuyama? If this was Japan, he would be No. 1 by a massive margin. But it’s not. Collin Morikawa, the PGA champion and probably the best young player in golf? Maybe, maybe not. He’s just a superb player, an extremely bright guy and personable as they come. But he’s not big on social media. Get cracking Colin!

The larger point isn’t so much who will or will not be on the list. It’s the question again of why spend $40 million to make a bunch of very rich guys richer? To get them to sign more autographs or go on social media more often? Seriously? It’s flailing at an opponent who doesn’t even exist at the moment. It is just about the worst idea since New Coke. With luck, it will go away just about as quickly. Bye Felicia!

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The Pioneers Who Shaped the Game

Published

1 day ago

November 20, 2024

Robert Greenfield

In our journey through the rich history of golf in the series “Tales from the Greens: Chronicles of Golf Through the Ages,” today’s installment celebrates the pioneers who have shaped this noble sport. These trailblazers have not only mastered the game but also influenced its development, leaving a lasting legacy that continues to inspire generations. Let’s honor some of these influential figures and their indelible impact on golf.

Old Tom Morris: The Grandfather of the Green

Old Tom Morris, born in 1821 in St. Andrews, Scotland, is a figure synonymous with the early days of professional golf. Morris was a four-time winner of The Open Championship during its nascent stage. More than just a player, he was instrumental in designing courses, crafting equipment, and nurturing young talent, including his son, Young Tom Morris, who was also a golfing champion. His contributions to course design, especially at St. Andrews, helped mold the very arenas in which the game evolved.

Bobby Jones: The Gentleman Golfer

An amateur who competed against the world’s best professional golfers, Bobby Jones left an indelible mark on the world of golf. He co-founded Augusta National and The Masters Tournament, creating a stage for golfing greatness. His sportsmanship and commitment to the amateur spirit of golf earned him a revered place in golf history.

Arnold Palmer: The King of the Fairways

Arnold Palmer, known affectionately as “The King,” brought golf to the masses. His charismatic personality and aggressive style of play won him a legion of fans known as “Arnie’s Army.” Palmer’s approachable persona and business acumen helped turn golf into a sport accessible to all, and he played a key role in the commercial growth of golf during the television age.

Annika Sörenstam: Redefining Women’s Golf

Annika Sörenstam, a dominant force in women’s golf, pushed the boundaries of what was thought possible in the women’s game. With 10 major championships and 72 LPGA Tour wins, her precision and consistency set new standards. Sörenstam also played a pivotal role in raising the profile of women’s golf globally.

Tiger Woods: A Modern-Day Legend

Tiger Woods’ impact on golf is profound, transcending the sport itself. His unparalleled career includes 15 major championships and numerous records. Woods brought athleticism to the forefront of golf, influenced countless with his competitive nature, and broadened the sport’s appeal across diverse audiences.

These pioneers have not only shaped the way the game is played but have also influenced how it is perceived around the world. Their stories are not just of personal achievement but also of advancing the sport to new heights.

As we celebrate the legends who have shaped golf, it’s essential to also recognize emerging talents who are poised to leave their mark on the sport. Among the promising new stars, Collin Morikawa stands out as a future legend in the making.

Join me next time as we explore how golf’s major tournaments have evolved into the global events they are today.

Thank you for tuning in to our exploration of golf’s greatest pioneers.

Warm regards, Robert Greenfield

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From Knickers to Performance Wear, The Evolution of Golf Fashion

From argyle socks and knickers to performance fabrics and UV-blocking shirts, golf fashion has transformed alongside the game, blending style, comfort, and innovation.

Published

2 days ago

November 19, 2024

Ty Webb

Ah, golf fashion—proof that what we wear on the course evolves as much as our handicaps (or lack thereof). Once upon a time, golfers roamed the links in knickers and argyle socks, looking like extras from a 1920s costume party. Fast-forward to today, and we’ve got performance fabrics that wick sweat, block UV rays, and might even lower your score (okay, maybe not, but let me dream). Let’s take a lighthearted stroll down memory lane and explore how golf fashion has gone from “Oh, how quaint” to “Wow, is that breathable moisture-control technology?”

The Golden Age of Knickers and Argyle

Back in the day, golfers dressed like they were starring in a black-and-white film. Knickers—those baggy pants that stopped just below the knee—were all the rage, paired with argyle socks and flat caps. These outfits weren’t just about making a statement; they were about showing the world that golf was a gentleman’s game. Sure, they might’ve been heavy and hot, but at least you looked like a gentleman while sweating through a round.

Plaid, Polyester, and the Rise of Loudness

Enter the mid-20th century, where golfers decided subtlety was overrated. Plaid pants in every color of the rainbow dominated the fairways, paired with brightly colored polo shirts and polyester blends that barely breathed. Golfers of this era dressed like peacocks, and honestly? It was magnificent. Fashion was fun, bold, and a little bit absurd—just like some of our swings.

The Caddyshack Era: Fun Meets Freedom

Ah, the 1980s—an era when golf fashion got a little looser, a little more fun, and a lot more relatable. Movies like Caddyshack brought golf to a new audience, and suddenly, you didn’t need to look like you’d stepped out of a haberdashery to play a round. Shorts made their debut (thank you, sunshine), and colorful visors became as essential as putters. The best part? You could actually move in these clothes.

Modern Day: The Age of Performance

Today, golf fashion is all about performance. Fabrics that stretch, breathe, and repel rain have revolutionized what we wear on the course. Hats with cooling tech, shirts that block UV rays, and pants that move with your swing are now the standard. Plus, brands like Nike and Adidas have made sure we look good while wearing it all. Let’s just say if the golfers of the 1920s saw us now, they’d probably faint—though, to be fair, it might be from the lack of argyle.

The Future of Golf Fashion

What’s next for golf fashion? Smart clothes that analyze your swing? Shoes that adjust automatically to terrain? Whatever the future holds, one thing is certain: golf fashion will keep evolving, just like the game itself. Until then, wear what makes you feel good—whether it’s high-tech performance gear or a retro plaid throwback.

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The Benefits of Custom Club Fitting: Is It Worth the Investment?

Discover how custom club fitting can transform your golf game by enhancing accuracy, distance, and confidence with equipment tailored to your unique swing.

Published

3 days ago

November 18, 2024

The BLOG MAN

In the ever-evolving world of golf, players are constantly searching for ways to improve their game. While swing mechanics and practice are critical, many golfers overlook one key factor: the importance of using clubs that fit their unique swing. Enter custom club fitting—a service that tailors golf equipment to match your individual needs. But is it truly worth the investment? Let’s break it down.

What Is Custom Club Fitting?

Custom club fitting is a process where golf clubs are modified or built to suit your swing characteristics, physical attributes, and playing style. Unlike off-the-shelf clubs, custom-fitted clubs ensure the perfect match for your swing speed, ball flight tendencies, and body measurements. This results in better consistency, improved accuracy, and more enjoyable rounds.

Key Benefits of Custom Club Fitting

Enhanced Consistency
Custom clubs ensure your swing mechanics and equipment work in harmony. Properly fitted clubs help reduce mishits and make your shots more predictable. For example, adjusting the lie angle can prevent pulls or pushes, making it easier to hit straight shots.
Increased Distance
Optimizing shaft flex, loft, and weight distribution can unlock extra yardage on your drives. A correctly fitted driver, according to Callaway, can boost distance by improving launch angle and spin rate—ideal for maximizing power.
Improved Accuracy
Titleist research shows that custom-fitted irons tailored to the player’s height and swing path can significantly enhance accuracy. With the right specifications, you’re more likely to hit greens in regulation and lower your scores.
Comfort and Confidence
Golf is as much a mental game as it is physical. Clubs that feel comfortable in your hands and suit your swing give you confidence on the course. TaylorMade emphasizes that properly sized grips alone can make a difference in how secure and natural the club feels.
A Better Long-Term Investment
While custom clubs may come with a higher price tag upfront, they save money in the long run by preventing the need to constantly replace ill-fitting equipment.

The Fitting Process

Custom fitting is more than just trying out a few clubs at the range. It’s a comprehensive process involving advanced tools and professional expertise:

Assessment of Your Swing
Using technology like TrackMan or GCQuad, a fitter will analyze your swing speed, launch angle, spin rate, and other metrics.
Adjusting Club Specifications
Based on the data, the fitter will adjust or recommend specific shaft lengths, flex types, lofts, lie angles, and grip sizes to optimize your performance.
Trial and Feedback
You’ll test various configurations, providing feedback on how each club feels and performs. This step ensures you leave with clubs that truly suit you.

Where to Get Fitted

If you’re ready to experience the benefits of custom club fitting, here are some excellent options to explore:

Manufacturer Studios
Brands like Ping, Callaway, Titleist, and TaylorMade offer fitting services at their specialized centers, ensuring precision and access to the latest technology.
Golf Retailers
PGA Tour Superstore, Golf Galaxy, and Dick’s Sporting Goods provide professional fitting services, often with certified experts.
Local Fitters
Independent club fitters, such as Club Champion and True Spec Golf, specialize in custom fittings with a wide variety of brands and configurations.
Golf Courses
Many courses partner with manufacturers or employ their own club fitters to offer on-site services.

Is It Worth the Investment?

For golfers committed to improving their game, custom club fitting is undoubtedly worth it. By investing in equipment tailored to your specific needs, you’ll not only play better but also enjoy the game more. Whether you’re a seasoned player or a beginner, custom-fitted clubs provide a competitive edge that off-the-shelf clubs simply can’t match.

Take the Next Step
If you’re ready to unlock your full potential on the course, book a custom club fitting today. With the right clubs in your bag, there’s no limit to how far your game can go!